Traditional B2B sales and marketing tactics like web forms, mass emails, and cold calls simply don’t cut it anymore. Targeting the right accounts at the right time, engaging buyers across channels, and personalizing web experiences are essential for marketers and sellers that want to break through the noise.
With 6sense and Drift, you can uncover real opportunities for your business, prioritize the right accounts and contacts, and engage buyers with meaningful conversations.
Here’s how it works:
Drift helps businesses use conversations to remove friction from the buying process. Drift Intel takes that to the next level by enabling customers to instantly recognize high-value target accounts, engage them with personalized messages based on detailed account information, or route them to the right sales rep.
6sense’s industry-leading Company Graph provides company firmographic data to Drift Intel in order to identify accounts that visit a Drift customer’s website, enabling those customers to deliver personalized messages and target the accounts they most want to engage.
Joint customers of 6sense and Drift can take their account-based sales and marketing strategies to the next level by infusing Drift with even more data points to drive personalized conversations, route qualified leads to the right sales reps, and capture leads and opportunities.
In addition to account firmographic data such as company name, industry, revenue, and location, 6sense customers can leverage the integration to bring 6sense account segments and buying stage predictions into Drift, which enables them to drive even more highly targeted messages and actions when a visitor lands on their website.
“In order to form a competitive advantage in today’s marketing environment, leaders have to consider digital transformation as a fundamental piece of their strategy. To be ahead of the curve, it made perfect sense to join the two platforms of Drift and 6sense – together it is like printing pipeline. It’s incredibly beneficial to uncover anonymous buyers, prioritize target accounts that are in market, and engage them across channels; however, we can also personalize the conversation and alert reps once they reach our website. Hugely excited about this partnership!”
~ Mariana Prado Cogan
SVP of Digital Marketing Strategy and Operations