AI in Our DNA

6sense was founded on the belief that AI — specifically supervised machine learning — could transform how B2B companies identify and prioritize in-market buyers. The earliest models predicted both ideal customer profile (ICP) fit and buying stage to help sellers focus on the accounts most likely to convert.

To improve data quality and model accuracy, 6sense developed a proprietary ML-based account identification engine. It triangulated anonymous signals from across the web and mapped them to known accounts, laying the foundation for the Signalverse™.

6sense brought AI insights to sellers with its first Sales Intelligence product. Focused on descriptive analytics, it explained why an account was prioritized, including engagement data like email opens and pageviews. It also introduced early persona mapping and people scoring.

With the launch of its account-based marketing (ABM) platform, 6sense operationalized AI across demand generation. By combining fit, intent, and account identification, marketers could now target the right accounts programmatically and orchestrate campaigns with greater precision.

6sense advanced from interpreting buyer behavior to prescribing what to do next. AI-driven next-best actions were introduced for sellers. Behind the scenes, transformer-based neural networks began classifying customer signals into a taxonomy — laying early groundwork for generative AI.

6sense launched one of B2B’s first operational use cases for generative AI with Conversational Email. This tool could generate, personalize, and respond to prospect emails using natural language generation.

6sense introduced a new scoring algorithm based on statistical anomaly detection to surface buyer behavior patterns — even for customers without intent data. This democratized insight delivery across the customer base.

Generative AI became embedded in daily seller workflows. 6sense added email writing, account summaries, and AI-guided content creation directly into its Sales Intelligence experience — accelerating time-to-action and eliminating manual effort.

6sense introduced Intelligent Workflows, the operational layer that orchestrates AI insights across channels, systems, and teams. By combining account scores, buyer signals, and AI-generated actions in one dynamic workspace, Intelligent Workflows enabled marketing and sales teams to design adaptive, signal-based customer journeys — turning insights into coordinated execution.

6sense reimagined email marketing with the launch of AI Email Agents — intelligent, persona-driven agents that manage the complete email lifecycle. Using real-time buyer intent and CRM data, Email Agents write, send, follow up, read replies, and route qualified opportunities to sales. This release marked a major step forward in 6sense’s agentic AI vision, bringing autonomous, personalized engagement to scale without adding complexity or headcount.

6sense launched RevvyAI, the most significant update in its history and a defining leap for AI-powered go-to-market execution. At the core of the platform, RevvyAI serves as an intelligent command center — transforming 6sense into the central nervous system that powers the entire GTM motion. Through its conversational interface, specialized agents, and persona-based workspaces, RevvyAI gives revenue teams an AI partner that accelerates every part of the GTM journey with clarity, precision, and speed.

6sense is building toward a fully agentic future. In this vision, marketers define strategy, and digital agents execute across channels. These agents will become increasingly autonomous, coordinating multistep campaigns, learning from feedback, and eliminating go-to-market bottlenecks.