In this report, Forrester analysts recognize a significant shift in B2B marketing, compelling leaders to combine the strengths of legacy tools in a single, more efficient revenue marketing platform.
6sense was identified as a Leader in the evaluation
6sense Named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024
“6sense differentiates on advanced analytics, deep insights, and robust engagement.”
Forrester Research recently evaluated twelve B2B revenue marketing platform providers, using 23 rigorous criteria to research, analyze, and score them.
6sense was identified as a Leader in the evaluation.
Key reasons why 6sense was named a Leader
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One comprehensive marketing platform
“6sense has successfully leveraged its historical strengths in insights, analytics, and ABM to build a comprehensive platform for effective lifecycle revenue marketing.”
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Cutting-edge use of AI
“6sense scored consistently high in functional capabilities, led by the solution’s cutting-edge use of AI and predictive analytics…to identify buying intent and prioritize high-value accounts and opportunities.”
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Impressive product innovations
“6sense includes impressive innovations such as AI-powered conversational email, prescriptive analysis and next-best-action recommendations, and generative AI account engagement summaries.”