Editor’s Note: Customer Story Hour is a monthly, interactive session where those interested in 6sense can speak directly to 6sense power users. Join us at future sessions here!
Expereo’s Director of Demand Generation, Marc Brunel-Walker, shared key insights during Customer Story Hour on their adoption of 6sense. He detailed how 6sense has transformed their approach, from identifying target accounts to leveraging predictive analytics and AI for real-time data. Expereo’s pause on digital advertising during the 6sense rollout paid off, demonstrating the value of strategic patience.
Key takeaways include:
- 85% of MQLs now come from their target market.
- 6sense’s integration with platforms like Salesforce and HubSpot is critical, despite global IT challenges.
- Focus on data insights and take a “slow and steady” approach to implementation.
Watch the recording here:
Read more on Expereo’s 6sense experience in this case study.
