6sense Contact Data: Quantity Meets Quality

“Email not delivered.” “This phone number is no longer active.” These phrases shouldn’t be hampering your sales and marketing efforts.

6sense gives you the most up-to-date and accurate contact data at your fingertips. Worry about building a killer campaign, not whether it will be delivered.

Quantity AND Quality (it’s possible!) 6sense prides itself on delivering not only a metric ton of data (how much does a megabyte weigh?) but also data of the highest quality.

Marketing outreach dashboard showing three high-priority contacts to reach with email, website visitor statistics by location, and account metrics for eligible and enriched prospects.

Choosing the right contact database​

When evaluating contact database solutions, it’s important to consider both the quantity AND quality of data.

For example, some solutions boast the quantity of contacts in their database, but much of it is stale or inaccurate.

Contact data needs to be updated regularly. Business moves fast, which means prospects frequently change roles and companies. It’s important to reach stakeholders who have decision-making authority now, not those who might have left that role a few months ago.

Context is everything

Most solutions offer filtering that lets revenue teams choose contacts based on parameters like industry or job role.

Nice to have but these filters usually offer no clues about the level of buying intent, or specific interests. Outreach can still be a shot in the dark.

Thankfully, 6sense offers contact data that’s:

  • Accurate and regularly updated
  • Filterable for precise targeting
  • Associated with keywords that offer insights into buyer intent
B2B marketing platform showing company and contact profiles with engagement data, technologies used, and account status indicators for sales targeting.

Contact database filters

Contact database filters enable users to quickly identify high-value audiences based on criteria that can predict which accounts are most likely to buy.

Card Icon

Technographics

Identify contacts based on the technology stack they use, such as software, hardware, or IT infrastructure. Understanding an account’s tech ecosystem can provide clues about who you can help and how.

Card Icon

Firmographics

Allow users to narrow down their search based on company attributes like industry, company size, location, or revenue. This helps businesses focus their efforts on prospects that are more likely to be a good fit.

Card Icon

Keyword Intent

Keyword intent filters enable users to identify contacts based on their online behavior and topics of interest. This helps businesses target prospects who are actively showing interest or intent in specific topics or solutions.

How 6sense uses its contact database

  • Identifying the right accounts

    6sense matches buyer behavior to accounts by analyzing online research and digital trails. It uncovers insights about buying teams’ interests, helping sales teams target accounts, identify interested stakeholders, and acquire contact info for outreach.

  • Engaging key decision makers

    In B2B sales, groups of stakeholders and decision-makers, not individuals, make purchase decisions. With 6sense, you can identify key stakeholders, acquire contact info, and enroll them in campaigns for high-intent or high-priority accounts.

  • Real-time data enrichment

    Enriched data improves targeting, messaging, and decision-making. Use automation and AI to enrich profiles in CRM, SEP, and MAP. Keep information accurate with job changes, company reorganizations, and other updates.

Qualtrics eliminates guesswork & scales with confidence using 6sense
440%

increase to inbound conversion rate

260%

increase in average opportunity value

Unlock successful outreach & engagement