6sense Named a Leader in the 2022 Gartner Magic Quadrant for ABM Platforms

2 minutes
Dec 15, 2022
Company

Gartner named 6sense a Leader among ABM vendors in its latest Magic Quadrant for Account-Based Marketing Platforms. 6sense is positioned highest for both Ability to Execute and Completeness of Vision in the Leaders’ Quadrant.

Delivering value to our customers is the driving force behind what we do at 6sense, which is why we’re thrilled to announce that Gartner has once again named 6sense a Leader among ABM vendors in its latest Magic Quadrant™ for Account-Based Marketing Platforms.

Read the 2022 Gartner Magic Quadrant for ABM Platforms report

6sense is positioned highest for both Ability to Execute and Completeness of Vision in the Leaders’ Quadrant and has the highest score for all three use cases evaluated by Gartner:

  • Account Acquisition
  • Account Retention, and
  • Account Expansion

Where We Scored Highest

Gartner gave 6sense the top score across all vendors evaluated in the report for three of the seven critical capabilities evaluated. Here are the capabilities, and our take on why they lead the industry:

Orchestrate Across Channels

Our orchestrations and workflows create unparalleled marketing and sales efficiency for our customers by streamlining processes and improving data quality. Automated workflows deliver the right content to the right buyers at the right time across native and integrated channels, and acquisition and enrichment of buyer contact information improves the reach and performance of campaigns.

Sales Alerts and Insights

Sales alerts and insights get revenue teams into deals early and help them close more business with account and contact insights. Buying teams use 6sense’s sales intelligence data to sell with confidence, proactively prospect the best opportunities, craft personalized outreach, and close deals faster.

Account Measurement and Analytics

6sense’s predictive analytics create predictable revenue growth by accurately determining which accounts to target, when, and why. Our revenue AI knows where buyers are in their journeys and focuses revenue teams’ attention on the accounts and contacts that are most likely to buy — without form-fills, sending spam, or wasting effort.

Read the 2022 Gartner Magic Quadrant for ABM Platforms report

Other World-Class Capabilities

6sense also tied for the highest score on three additional critical capabilities. Here are the three, as well as our perspective on how differ from other solutions:

Orchestrate Display Advertising

With the power of 6sense, marketers can build cost-effective, targeted, multichannel B2B digital advertising campaigns that reach the audiences that matter — without the guesswork and wasted ad spend.

Intent Data

6sense’s intent data empowers customers with buyer intent signals collected across the most relevant, trusted B2B sources, offering insight into what prospects are really interested in and actively researching. Intent data is used by revenue teams to get into deals earlier and close faster, personalize outreach, and maximize campaign performance.

Integrations with Martech/Salestech

The 6sense platform connects the technology and apps customers already use with data and insights from across our entire ecosystem of partners, making everything revenue teams do even smarter. It unlocks the potential of martech and salestech tools by eliminating silos and arming the entire revenue team with actionable insights, and a reliable source of truth.

Key Strengths

Key 6sense strengths cited by Gartner included:

  • Company growth over the past year, which outpaced other vendors reviewed for the report
  • Sales alerts and insights, which provide sellers with actionable information such as top accounts, personas, and activities through integrations with CRM, sales engagement platforms, and Slack
  • Roadmap highlights, which include a visual workflow builder to connect data for audience activation and the ability to use 6sense data and AI to personalize email content.

For more information, read and download the 2022 GartnerⓇ Magic Quadrant™ for ABM Platforms report, or learn more about 6sense Revenue AI.

Read the 2022 Gartner Magic Quadrant for ABM Platforms report