Believe it or not, an effective ABM campaign only needs five steps.
In this episode of Revenue Makers, we break down the essential steps in 6sense’s Account-Based Marketing (ABM) framework. It starts with selecting target accounts within your ICP, understanding their position in the buyer’s journey, and then crafting tailored outreach. In our own campaign, we put these steps to the test, adding a dose of creativity, nostalgia, and humor to stand out.
Ready to take your ABM campaigns to the next level? Here’s your roadmap.
In this episode, you’ll learn:
- The five essential steps for ABM success
- How a creative ABM campaign can make your brand stand out
- Key metrics for measuring awareness and intent
Jump into the conversation:
00:00 Five steps for successful ABM campaigns
02:46 Step 1: Select the best accounts with technographics
06:50 Step 2: Understand customer intent
09:59 Step 3: Get creative in engaging customers
15:29 Step 4: Collaborate with sales
17:39 Step 5: Track metrics that matter
