Jan 14 2022

Gartner Names 6sense as Magic Quadrant Leader in Account-Based Marketing Platforms

We made some noise about this announcement over in our Newsroom last week, but wanted to make sure it got some love here on the 6sense blog, too. Last week,...

We made some noise about this announcement over in our Newsroom last week, but wanted to make sure it got some love here on the 6sense blog, too. Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report.

We were positioned in Leader Quadrant based on our Completeness of Vision and Ability to Execute, which we consider have demonstrated 6sense’s overall leadership across:

  • Market Understanding
  • Marketing Strategy
  • Sales Strategy
  • Offering Strategy
  • Business Model
  • Vertical Strategy
  • Innovation
  • Geographic Strategy

6sense’s no-compromises mission is helping customers transform their go-to-market and realize a substantial return on investment from our platform. Our customers have taken note. They say 6sense functions as the central nervous system for their go-to-market strategies, aligning their sales, marketing, and customer success teams to boost revenue performance.

And they’ve been saying it for years. We pioneered dynamic audience creation eight years ago with dynamic audience creation using first-, second-, and third-party intent and behavioral data. Last year, we doubled-down on this data foundation by:

Customer Testimonials from Gartner Peer Insights™

Indeed, highlights from Gartner Peer Insights reviews reveal the value and experience of customers using the 6sense platform. Here are a few testimonials from that platform:

6sense Is at the Center of Our Martech Universe

Responsible for revenue marketing, I have not come across a more accurate account-based programmatic ad platform that allows me to serve inventory to the right person, at the right time, and most specifically at the right place. It’s been critical to connect our first-party data with third-party data to create a stronger audience match rate, driving impression accuracy and efficiency.” 

6sense Revolutionized Our Marketing Strategy

To quote my CEO, ‘I didn’t think that this type of marketing was even possible.’ Because of 6sense not only was I able to convince leadership to fully overhaul our marketing strategy, but by doing so we have blown out all of our revenue targets. 6sense has aligned sales and marketing around the same data, approach and goals.”

6sense Is the True Leader in This Space

6sense offers the best experience from integration to analytics and intent. They’ve proved their value in the marketplace over the last 2 years, and continue to grow at a rapid rate. From top-down the company is buttoned up and provides a near perfect customer experience.”

One of the Best Martech Purchases I’ve Made in My Career

Everything from the support we have received since pre-purchase, to the product itself, 6sense has gone above and beyond our expectations. I am especially satisfied with the critical mass of value that is shipped with each product update.”

A Must-Have for Any B2B Marketing Tech Stack

I think 6sense is a must-have for any B2B marketing tech stack. No other tool will deliver the same type of ROI to your business. Everyone in the org who uses 6sense gets fundamentally smarter and better at their job because so much of the guesswork has been removed from the process of marketing and selling. This allows them to up-level their focus to more strategic pursuits that have a greater revenue impact.”

We Agree with Our Customers

Our ambition is nothing less than providing the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue. 

We believe that our position in this 2022 Magic Quadrant report — coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports — validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing.

Want to learn more about us and what we do? Take a spin around our site to:

And you can always contact us with questions or to see 6sense in action. 


According to the report, “Gartner defines the account-based marketing platform as a technology that enables marketers to run account-based marketing (ABM) programs at scale, including account selection, planning, engagement, and reporting.”