CFOs have a unique — and often challenging — mandate within their organizations: They must identify potential revenue growth opportunities and find areas where revenue leaks are occurring.
A revenue leak doesn’t just mean places where resources are being wasted or inefficiently spent. It also refers to missed opportunities to connect with buyers, time wasted throughout the sales cycle, and losing deals that could’ve been won.
Revenue leaks can come from:
- Inefficient marketing tactics
- Lengthy sales cycles
- Missed opportunities
Preventing these leaks leads to greater efficiency across your organization, a better buying experience, and happier customers.
Here’s how 6sense can help you identify any revenue leaks and fix them.
Revenue Leaks in Marketing
Marketing is an inexact science, but there are ways to home in on which accounts your teams should be targeting — rather than blindly guessing based on static account lists, hunches, or surface-level data.
Marketing can spring revenue leaks through:
- Targeting the wrong audiences
- Delivering the wrong messaging
- Misaligning their campaigns to the buying journey
If these problems are afflicting your marketing team, their ROI numbers could be in the negative.
The Solution
6sense helps stop marketing revenue leaks by ensuring your marketing team has top-notch intelligence on which accounts are in-market and who they should target.
By uncovering the buyers who are showing real-time interest in your products and solutions, 6sense optimizes your marketing.
With 6sense, marketing saves money (and simultaneously increases revenue) by:
- Targeting only the right buyers
- Delivering personalized buying experiences at scale
- Automating manual tasks
- Syncing and optimizing data across your entire tech stack
Without the right tools and processes in place, marketing can spring several revenue leaks; 6sense makes it easy to spot any potential hazards and fix them before they cause severe problems.
Revenue Leaks in Sales
There are risks for revenue leakage across the entire sales cycle:
- Early stages: Missing opportunities, reaching out at the wrong time, misalignment of buyer’s needs, inaccurate contact information
- Middle stages: Failing to multi-thread across the organization, non-personalized engagement, inefficient movement through the buyer’s journey
- Late stages: Lack of intelligence about competitors, failing to engage critical stakeholders, engaging too late in the buying cycle
With dozens of opportunities open at once, these revenue leak risks could be exponentially damaging to your bottom line.
The Solution
6sense’s Revenue AI Platform™ gives your sellers access to critical intelligence that helps them:
- Prioritize the in-market accounts they should be working
- Acquire accurate and up-to-date contact information
- Personalize every piece of outreach
- Find the most important stakeholders on the buying team
By demystifying the buying journey — and uncovering buyer activities that are typically anonymous — 6sense plugs sales revenue leakage.
When sellers use 6sense, they have access to intelligence they can’t find anywhere else. That leads to smarter outreach, more positive interactions with buyers, a better and faster sales cycle, and less wasted time on opportunities destined to go nowhere.
Conclusion
Revenue leaks can come in many different forms. Whether it’s a missed opportunity, an inefficient campaign, or an outreach that ends up in a spam folder, they all represent money and time better spent elsewhere.
6sense plugs the holes that lead to revenue leaks by providing game-changing intelligence that leads to smarter marketing and sales — and bigger bottom lines.
