Get Small to Go Big — Scaling ABX through Creative Integrated Campaigns

1 minute
Dec 16, 2021
Account-Based ExperienceDigital Marketing

  In a crowded market of HR platforms, employee experience platform Kazoo knew that if it wanted to rise above the crowd, it’d need to out-market — not outspend —...

Get Small to Go Big — Scaling ABX through Creative Integrated Campaigns

 

In a crowded market of HR platforms, employee experience platform Kazoo knew that if it wanted to rise above the crowd, it’d need to out-market — not outspend — the competition. However, to continue its rapid growth, it became clear that fundamental changes had to be made. They had to get SHIfT done. The Kazoo team completely rebuilt its go-to-market strategy, put the 6sense Account Engagement Platform at the core, and set on a transformational path to maximize the available opportunity.

Learn from Casey Carey, CMO, about how the Kazoo revenue team reimagined its demand capture strategy and are now driving significantly higher account engagement, conversions, and win rates. In this session, you’ll hear all about:

  • How the Kazoo team is taking things to the next level through integrated campaigns Innovative new approaches to activating
  • 6sense segments in your campaign mix — paid media, email, outbound, events… you name it, Kazoo does it!
  • Creating highly personalized digital campaigns to target micro-segments
  • Key learnings along the journey to a modernized GTM strategy

Presentation Slides: