When buyers search the web for B2B solutions, they leave a trail of breadcrumbs that reveal clues about who they are and what they care about. This is called Intent Data.
6sense harvests intent data to help B2B sellers market and sell their products and services more effectively. When you know who is ready to buy, and the problems they are looking to solve, generating revenue gets a whole lot easier.
- You’ll know which accounts to focus your marketing dollars on.
- You’ll have the info you need to set up campaigns based on which accounts are interested in specific topics.
- With the aid of AI, you can predict which buying stage an account is in, so you can deliver content suitable to their buying journeys.
- When you know an account’s buying stage and topics of interest, you can reach out when they are nearing a purchase decision and focus on the topics that concern them.
The selling experience is better, thanks to less guesswork. And the prospect experience gets a lot better, too. No more irrelevant cold calls or random spam email pitches.
Intent Data can:
- Reveal buyers that may not have been on your target account list
- Help you personalize marketing and sales outreach
- Uncover upsell opportunities
- Spot existing customers who might be at risk of churn
6sense empowers sellers to track unlimited keywords being researched by potential buyers, and integrates with other leading intent data providers to give you a 360º view of prospect activity. Alerts and dashboards make it easy to see which accounts are red hot, and where your attention should be focused.
Better data + stronger focus = massive results.
Showpad increased its close rate 289% by prioritizing sales using 6sense intent data.
Qualtrics increased sales opportunities 26% and reduced cost-per-opportunity by 67%.
