There can be no demand without a strong brand.In this episode, Benjamin O’Dell, Global Director of Demand Generation at Exclaimer, reveals how the company rebranded and transitioned to an Account-based marketing (ABM) strategy. Ben explains how Exclaimer built a strong brand identity through partnerships, ambassadors, and a deeper understanding of their ICPs. He also shares key lessons on personalization, aligning go-to-market teams, and leveraging AI to enhance operations.
In this episode, you’ll learn:
- Key steps to transitioning from an inbound strategy to an ABM approach
- Strategies to overcome buyer indifference
- Practical ways to use AI to streamline workflows
Jump into the conversation:
00:00 The power of brand with Benjamin O’Dell
02:23 Exclaimer’s rebrand and its effects
05:36 Building a strong brand identity
08:39 Testing ABM and personalization strategies
13:32 Using AI to streamline marketing efforts
15:32 How to combat buyer indifference
18:21 Exclaimer’s accelerated growth strategy
