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Account-Based Experience
Guides

Intent Data Tutorial: Build Dynamic Audience Segments

6sense’s industry-leading native intent network provides users access to a wealth of buyer intent signals. Using these signals, sales and marketing teams can craft hyper-personalized outreach at scale to ensure relevance and maximize efforts.

Take an interactive product tour to see where key intent data resides in the 6sense! A step-by-step walk-through is also available below.

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Home / Platform / Intent Data / Intent Data Tutorial: How to Use 6sense to Build Audience Segments

Editor’s Note: The best experience to engage with tutorials is on a Desktop device.

See What the Market Is Researching

The B2B Network Activity Graph dashboard shows how many accounts are researching the keywords that matter to your business.

Branded keywords are great for tracking interest in you and your competitors. Generic keywords can help you spot important terms and trends. You can also see which groups of keywords are getting the most attention, which can be useful for tracking specific go-to-market efforts.

6sense users can add an unlimited number of keywords to track, delete those that are no longer important, and create groups of keywords for scale.

6sense’s AI will also recommend keywords based on the activity of your target accounts.

Find (and Target) Accounts Doing Specific Research

The Segments dashboard shows all of the audience segments that can be deployed to your campaigns. You can also use filters to quickly build dynamic audience segments that automatically enroll accounts exhibiting the buying signals you specify.

Filters

Start by clicking the “Create” button at the top right corner to create a segment. This will call up a dialogue box where you can begin building your segmented audience.

To build a segment using intent data, select the “Using Filters” option and hit “Create.”

Users can use 6sense’s native intent and integrate 6sense with other providers like Bombora, G2, Gartner, Peerspot, TechTarget, and TrustRadius.

Using 6sense Intent Keywords Groups allows you to further filter based on:

  • How many keywords have been research by an account within a specific group
  • How many times the keywords have been researched
  • The date range for the research

You can continue to filter by selecting another intent source from the filters on the left. Use “6sense Intent Keyword: Keywords Researched” to specify specific keywords 6sense monitors, or “Bombora: Company Surge Topics” to tap into its intent signals.

Analyze Your Results

Once you are done setting up your filters, click “Show Accounts” at the lower right corner.

You’ll see a list of accounts that match your criteria. Refine your filters as needed using your browser’s back button.

When you’re done, name your new segment and hit “Save” at the top right. To analyze further, toggle between our tabs:

  • In the Predictive Analytics tab, users will find numerous charts sharing insights into where accounts are within their buying journey, which accounts have highly engaged contacts, and where accounts are in your sales process.
  • In the Behavioral Analytics tab, users can dive deeper into keywords research, specific web activities (anonymous and unknown), and third-party activities.
  • Lastly, in the Profile Analytics tab, users can see a breakdown of accounts based on firmographics like revenue range, employee count and industry.

Launch Targeted Campaigns

You’re now ready to deploy your new audience segments by creating a 6sense display ad campaign, or syncing your audience to Google, LinkedIn, or Meta! 

Ready to see 6sense in action?

Use 6sense to find accounts that are ready to buy right now, engage them with right message, qualify and book meetings — automatically.

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