Key Features
Capture intent across your website, the B2B web, and review sites.


Use cases
From signal to action.
Turn intent signals into timely, relevant plays across your entire revenue team.
See what success looks like.
Frequently asked questions.
Keyword intent tracks the exact phrases you choose across the B2B web. 6sense fetches the full page and uses natural language processing (NLP) to analyze the articles, whitepapers, and blogs that accounts read. You can track any topic, brand, or competitor phrase. Partner Intent adds activity from review sites such as G2, TrustRadius, and PeerSpot, and from B2B media networks such as Bombora and Informa TechTarget.
No. You can add unlimited custom keywords, self-serve, with no library-size limit. New keywords go live within 24 hours with a historical look-back.
Intent built only on bidstream data infers keywords from ad exchange metadata (bid requests) without confirming that anyone read the page, which makes it noisy and prone to false positives. 6sense collects most Keyword Intent from its own publisher network, where a web tag observes reading behavior as it happens. Secondary sources include ad metadata from 6sense’s own demand-side platform and curated external networks licensed to widen keyword coverage. Every signal is checked: 6sense fetches the full page, matches it to your exact keyword phrases with NLP, and filters bot traffic and spam before delivery.
Bombora includes 12 topics at no extra cost for 6sense customers, with the full catalog by subscription. G2, TrustRadius, PeerSpot, and Informa TechTarget each require an active subscription with that partner.
6sense matches anonymous activity to accounts primarily by IP address and, when available, cookies and device-level signals. Website traffic resolves across 570M+ IP addresses and 75M+ company profiles. 6sense shows a signal only when it can confidently match it to a company, and discards the rest.
6sense identifies the account behind anonymous research, not the individual. When someone has already identified themselves, for example by filling out a form or through your marketing automation cookie, and your CRM or MAP is connected, 6sense can connect that activity to the known contact.
Yes. Intent signals are available through direct integrations, APIs, MCP, and flat files.









