• Marketing
    6sense Revenue AI™ for Marketing
    Who We Help

    CMO

    Unite your revenue team and drive strategy across the business.

    Demand Gen

    Focus on in-market accounts and take the guesswork out of demand gen.

    Digital

    Reach the people and accounts that matter to your business.

    How We Do It

    Account Identification

    Accurately match anonymous and known buyer behavior to accounts.

    Intent Data

    Uncover 3rd party buying signals at the keyword or topic level.

    Predictive Analytics

    AI-driven buying stage predictions align teams on the best time to engage.

    Data Enrichment

    Enrich accounts, leads, and contacts with accurate firmographic data.

    Smart Form Fill

    Autofill and shorten forms with automated, real-time form enrichment.

    Audience Building

    Create audiences for segmentation, activation, and analysis across channels.

    Advertising

    Reach target buyers with display, video, retargeting, and social ad campaigns.

    Conversational Email

    Leverage AI to craft personalized emails that qualify & convert accounts at scale.

    Orchestrations & Workflows

    Scale data operations with accurate engagement of accounts and contacts.

    Create Your Very Own AI Email Assistant

    Use AI to craft relevant, on-brand email campaigns that compel conversations and get more meetings booked.
    Learn More
  • Sales
    6sense Revenue AI™ for Sales
    Who We Help

    CRO

    6sense gives sales leaders the intel they need to deliver on big revenue goals.

    Inside Sales

    When working hundreds of accounts, knowing where to prioritize is critical.

    RevOps

    Use clean, complete data and scalable processes.

    How We Do It

    Contact & Company Data

    B2B contact data and account & buyer insights to engage prospects.

    Account Intelligence

    Arm reps with account insights in CRM & SEP for prioritization and personalization.

    Prioritization Dashboards

    Dashboards that help sellers uncover which accounts to engage and when.

    Chrome Extension

    Access Revenue AI insights directly from LinkedIn and other B2B websites.

    Predictive Analytics

    AI-driven buying stage predictions align teams on the best time to engage.

    Buyer Intent Data

    Uncover 3rd party buying signals at the keyword or topic level.

    Prospecting Workflows

    The insights sellers need in the tools they use, everyday.

    NEW! Sales AI

    Make account prioritization, research, and email drafting easy.

    Get Started for Free

    Access FREE credits to unlock relevant contact info, and see our packages for teams of all sizes.
    Start for Free
  • Solutions
    Solutions
    Industries

    Business Services

    Drive efficiency with a data-driven approach.

    Financial Services

    Acquire loyal customers with rich secure data.

    Manufacturing

    Modernize revenue creation with AI-driven data.

    Technology & Software

    Drive growth and boost customer adoption.

    Transportation & Logistics

    Boost conversions with targeted audiences.

    Data

    Our Data

    6sense delivers a complete dataset for B2B – including contact data.

    Data APIs

    Real-time enrichment and personalization anywhere.

    Data Packs

    Reduce manual processes to achieve database connectivity.

    Ecosystem

    Integrations

    Explore our powerful integrations with leading technologies.

    Become a Partner

    Let's do more than just work together – let's revolutionize B2B.

    Agency Partners

    Need some help? Get support from our partners.

    Dive into 6sense Revenue AI™

    Reinvent the way your team creates, manages, and converts pipeline to revenue.

    Explore Platform
  • Resources
    Resource Library

    Resource Library

    Dive into various topics and content types.

    Blog

    Short insights, designed to educate.

    In-Market Demand Report

    Know which companies are interested in you.

    Guides

    Follow our in-depth articles & how-to’s.

    6sense for 6sense

    See how the 6sense team uses 6sense.

    Revenue Makers Podcast

    Steal playbooks from industry-leading brands.

    The Science of B2B
    Ebooks & Analyst Reports
    Events & Webinars
    Tools
    One Pagers
    Glossary
    Videos
    TalkingSense
    Pipeline Generation Tuesdays

    6sense Named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024

    No email required to get a copy of this objective evaluation of the revenue marketing platforms.

    Read the Report
  • Customers
    Customers

    Meet Our Customers

    See how companies like yours leverage 6sense to drive efficiency.

    Customer Stories

    Dive into the success and journeys of our customers .

    Customer Reviews

    Read real reviews to understand what 6sense can do for you.

    RevCity

    Connect with your peers, share successes, and learn about 6sense.

    Knowledge Base & Support

    Explore our help articles, product updates, and submit support tickets.

    6dimensional Success Model

    WE GET YOU. WE GOT YOU.

    Introducing the 6dimensional Success Model™ – a methodology that empowers customers to unleash their full revenue potential and and achieve extraordinary outcomes.

    Explore Our Success Model
  • Company
    Company

    About 6sense

    Learn about our company values, vision, employee benefits, and more.

    Leadership Team

    Dreamers and data nerds; Meet the leadership team behind 6sense.

    Careers

    We want 6sense to be the best chapter of your career.

    Newsroom

    Read press releases, thought leadership, company announcements and more.

    Community

    Dive into the communities 6sense hosts and takes part in.

    Become Our Partner

    Let’s do more than work together. Let’s revolutionize B2B together.
    Explore Our Partners
BOOK A DEMO
BOOK A DEMO
LOG IN
BOOK A DEMO
More
Template is not defined.
Account-Based Experience
Guides

Programmatic Advertising Tutorial: Deliver the Right Message Every Time

6sense’s programmatic advertising is a game-changer for B2B marketing. Using advanced AI and machine learning, marketers can target the right accounts at the right time, ensuring ad spend is maximized and their efforts are precisely aimed at high-value prospects.

Let’s take a look at the basics of using 6sense Advertising. Let Revvy guide you through an interactive tour or read through the steps below.

—
The 6sense Team
Share
Ads-tutorial-thumbnail

Home / Platform /Advertising / Programmatic Advertising Tutorial: How to Use 6sense to Deliver the Right Message Every Time

Build Your Campaign

Within 6sense Advertising, you have the option to build display, retargeting, contextual targeting, and LinkedIn campaigns directly within the platform. Additionally, you can set up tracking for external media campaigns to centralize your advertising reporting in 6sense.

Choose Your Audience

Once you choose the type of ad campaign you want to create, you’ll select the audience segment you want to target. You can open the segment you choose to preview the selection or make edits.

To continue, hit the blue “Next” at the top-right.

Choose Campaign Settings

Under Campaign Setup, you can set:

  • Campaign flight dates
  • Budget, including daily spend and CPM
  • Frequency per user
  • Campaign alerts, by 6sense user
  • Additional details such as purchase order, product,
    campaign description and digital billing record

Under Ad Setup, you can choose from five ad types: Banner, Video, Native, HTML5, and HTML5 Dynamic

Upload creative or choose from your previously uploaded ads.

Choose Personas to Target

Refine your targeting to home in on the people who are likely to be part of your accounts’ buying groups. You can target by job levels and departments.

Target Specific Ad Placements

In the Advanced Targeting section, you can control where your ads will appear. Options include:

  • Device Type: Desktop, Mobile or Tablet
  • Inventory Type: App & Web, Web only or App only
  • Domain: Upload a custom domain list, choose our preferred
    publisher list, or apply an exclusion list.
  • Brand Safety options
  • Viewability and pacing optimizations
  • Countries and Languages

Launch!

Your campaign is ready to go live. Feel free to dive back in and make changes to optimize.

Editor’s Note: The best experience to engage with tutorials is on a Desktop device.

Build Your Campaign

Within 6sense Advertising, you have the option to build display, retargeting, contextual targeting, and LinkedIn campaigns directly within the platform. Additionally, you can set up tracking for external media campaigns to centralize your advertising reporting in 6sense.

Choose Your Audience

Once you choose the type of ad campaign you want to create, you’ll select the audience segment you want to target. You can open the segment you choose to preview the selection or make edits.

To continue, hit the blue “Next” at the top-right.

Choose Campaign Settings

Under Campaign Setup, you can set:

  • Campaign flight dates
  • Budget, including daily spend and CPM
  • Frequency per user
  • Campaign alerts, by 6sense user
  • Additional details such as purchase order, product, campaign description and digital billing record

Under Ad Setup, you can choose from five ad types:

  • Banner
  • Video
  • Native
  • HTML5
  • HTML5 Dynamic

Upload creative or choose from your previously uploaded ads.

Choose Personas to Target

Refine your targeting to home in on the people who are likely to be part of your accounts’ buying groups. You can target by job levels and departments.

Target Specific Ad Placements

In the Advanced Targeting section, you can control where your ads will appear. Options include:

  • Device Type: Desktop, Mobile or Tablet
  • Inventory Type: App & Web, Web only or App only
  • Domain: Upload a custom domain list, choose our preferred publisher list, or apply an exclusion list.
  • Brand Safety options
  • Viewability and pacing optimizations
  • Countries and Languages

Launch!

Your campaign is ready to go live. Feel free to dive back in and make changes to optimize.

Ready to see 6sense in action?

Use 6sense to find accounts that are ready to buy right now, engage them with right message, qualify and book meetings — automatically.

Book Your Demo
awards collage - 2024