TrustRadius

Reach and influence in-market buyers with TrustRadius downstream intent data for advanced segmentation and actionable insight for engagement.

Differentiated insights into buying signals

6sense is the only platform that integrates TrustRadius intent data to build audience segments for data exploration, personalizing buyer experiences, and triggering campaigns and outreach.

  • Intent data from TrustRadius is dynamic and allows revenue teams to stay informed in real-time as accounts research their category, product, and even competitors.
  • Visibility into account research on TrustRadius helps teams uncover new prospective accounts, identify account expansion opportunities, and minimize risks for churn, while also signaling relevant engagement tactics with accounts to advance accounts through the buyer journey.

“We always saw great results using TrustRadius intent data within 6sense prior to this integration. This integration makes intent data and segmentation a more scalable strategy for our team. The fact that the data is dynamic is a game changer for making highly-targeted segments that are evergreen.”

Alex McWethy
Director of Demand Generation , WatchGuard Technologies

How it works

TrustRadius’ downstream intent data – lower-funnel signals collected from an audience of over 1 million in-market buyers – is highly valuable. It’s derived from real buyers who are spending on average 12 minutes on a page reading reviews, running comparisons, and checking pricing of your product and that of your competitors.

TrustRadius Segment

Increase Visibility into the Dark Funnel

Direct integration of intent data from TrustRadius is readily available within the 6sense platform to build audience segments for data exploration efforts. Personalize buyer experiences, and trigger campaigns and outreach. Seamless access, without requiring manual uploads, enhances efficiency and allows for scaled segmentation.

Dynamically Target & Engage In-Market Accounts

Revenue teams stay informed with real-time visibility into account research on TrustRadius helping uncover new prospective accounts to target, highlighting opportunities for account expansion, minimizing risk for churn and allowing B2B teams to predictably deliver on revenue targets.

Aggregate Multiple Intent Data Sources

TrustRadius intent data supplements 6sense’s proprietary and unlimited keyword-based intent by providing insight into buyers researching specific products and categories on TrustRadius. TrustRadius intent customers can integrate their licensed data with 6sense. 6sense customers can talk to their representatives about how to access TrustRadius intent data.

What are the required subscriptions to take advantage of this integration?
  • Product Comparison Intent Data is available to all 6sense customers at no additional cost.
  • Product Intent Data is available to joint 6sense/TrustRadius customers based upon the TrustRadius subscription the customer has purchased.
  • Product Category Intent Data is available to joint 6sense/TrustRadius customers based upon the TrustRadius subscription the customer has purchased.

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