Joint customers can further personalize content recommendations based on 6sense segment data and account-level predictive scores.
As a customer and advocate of both PathFactory and 6sense, I’m thrilled to see two pivotal pieces of our martech stack join forces. 6sense provides incredibly comprehensive anonymous account identification and segmentation abilities. Extending that to the account-level insights provided by Path Analytics allows us to gain a complete picture of content engagement across our target accounts.
6sense + PathFactory = Better Together
- Use 6sense segments to automatically route omnichannel, personalized content and campaign experiences inside PathFactory digital experiences.
- Increase engagement and conversion of your target audiences and move them through deals more quickly using automated, AI-driven content experiences.
- Find hidden intent in accounts, convert more anonymous visitors, and drive next best actions with better third-party and first-party data
The Power of 6sense & PathFactory
Data Driven Targeting
Combine your target account lists with 1st party behavioral data to personalize your content based on visitors’ account priority, areas of interest and level of engagement.
Personalized at Scale
Retrieve firmographic, technographic and first-party data to create 6sense segments to target and personalize PathFactory, MAP and CRM campaigns in real-time based on known in real-time based on known and anonymous buying signals.
Actionable Insights
Identify your customers and their buying stages and use onsite personalization to drive engagement with adoption, retention, and expansion-focused content to increase customer revenue.
