By partnering with INFUSE and 6sense, marketers can easily activate omnichannel programs that use 6sense’s in-market buyer intelligence alongside INFUSE’s expert demand strategies and programs.
The power of 6sense and Infuse
Seamlessly engage buying groups by fueling INFUSE’s demand activation with 6sense AI intelligence.
Drive buyer engagement
Seamlessly activate the optimum demand performance strategies and tactics for each account and its buying team members, whatever their buying stage.
Dynamic, full funnel strategy
Use tailored INFUSE-led programs to influence your in-market accounts, and track when an account moves from one buying stage to another to automatically serve up a different, tailored campaign according to their needs.
Stay on target
Forget about juggling customer lists by exporting and uploading them between platforms. No longer worry about lists going stale between uploads. With our seamless integration, we do the heavy lifting to ensure rich and up-to-the-moment data keeps your demand program laser-focused.
What are the required subscriptions to take advantage of this integration?
To use this integration, users must be mutual customers of both 6sense (Advanced subscription) and INFUSE. In addition, the INFUSE team needs the following two API tokens from 6sense: Lead Scoring API and Segments API.
How does it work?
API Integration: INFUSE uses a series of 6sense APIs to ingest account insights and activate demand performance strategies and tactics tailored to each account’s buying stage and buying groups.
Managed Service Integration: INFUSE runs a managed demand activation campaign service and will be hands-on in running campaigns.
