If you want a better way to target prospects, it’s time you learned about technographic data. In addition to demographic information, technographic data enables you to see what products and tech stacks prospects are using for their marketing, sales, and other teams.
Here are five ways to use technographic data.
Technographic Data Solutions
1. Determine Product Usage Metrics
Let’s say you’re a business that sells a product that integrates well with certain tech stacks. With technographics, you can find and target the businesses that use those compatible technologies.
In addition, technographics can reveal how frequently a tool in the tech stack is used, when a prospect started using it, when a subscription expires, and more.
2. Improve Sales Team Productivity
A lot of a sales rep’s time is spent on tasks that don’t generate revenue. Technographic data gives you better data on prospects, which saves time and effort. This intelligence helps you make personalized sales pitches by addressing buyers’ specific needs and challenges.
For instance, if a company is looking to purchase a CRM, technographic data will show you their tech stacks, digital footprints, and technology adoption patterns. With this data, you can customize your sales efforts.
3. Track Your Competitors
You want to be one step ahead of your competitors. Technographics give you insights into a competitor’s customer base, from contact information to contract expiration dates. Your marketing team can use this data to target prospects through various channels.
4. Find New Buyers
Technographic data helps you better understand potential customers through analyzing their tech stacks and finding the businesses that need your solution. These businesses may not know about your company, but now you have the info you need to contact them.
5. Create Tailored Messaging
Technographic data helps marketing create tailored marketing campaigns, ads, personalized emails, and other content for prospects. You can easily create personalized sales pitches and targeted marketing campaigns.