B2B marketers are facing unprecedented challenges. From navigating the complexities of the “Dark Funnel” to demonstrating ROI amid economic uncertainty, the demand for innovative solutions has never been greater. At 6sense, we decided to highlight solutions from the visionaries transforming our industry.
We embarked on an ambitious journey, publishing over 60 in-depth interviews with customers, partners, and thought leaders in B2B marketing. Our mission? To uncover the strategies, insights, and practical tips driving success in today’s complex market.
Meet the Visionaries Reshaping Our Industry
From CMOs to emerging stars, our interviewees represent a diverse cross-section of the B2B marketing world. Leaders like Joey Lai, Director of Marketing Programs at Beamery, Henrik Leerberg, VP of Global Marketing at Unit4, and Anders Lindstrom, Senior Director of Marketing at Cezanne HR, are just a few examples.
These candid conversations reveal how top professionals in demand generation and marketing are tackling today’s toughest challenges.
Why We Did It
In today’s challenging market, a little inspiration can go a long way. But more than that, we wanted to provide actionable insights that B2B marketers at all levels can immediately apply. Whether you’re optimizing your AI strategy, rethinking MQLs, or finding new ways to prove ROI, these interviews offer fresh perspectives and practical tips to help you move forward.
A World of Insights
This series is just the beginning. We’re synthesizing these valuable insights into a comprehensive market report that will dive deep into the trends, challenges, and opportunities shaping the future of B2B marketing. Stay tuned for its release in the coming weeks.
Explore Market Makers Now
In the meantime, we invite you to explore the Market Makers interviews. Prepare to be inspired, challenged, and equipped with new ideas to drive your marketing strategy forward.
Together, we’re not just adapting to a changing landscape — we’re actively shaping the future of B2B marketing.
