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Forrester Names 6sense a Leader Among B2B Intent Data Providers

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Marketing and sales team members look at intent data for a hot account.

In recognition of our commitment to providing the most effective intent data solutions to our customers, we’re honored to share that Forrester has named 6sense a leader in its Forrester Wave™: B2B Intent Data Providers, Q2 2023 report.

The Forrester report identified, researched, and evaluated 14 service providers and 6sense received the highest score possible in both the current offering and strategy categories:

Forrester’s Criteria

The Forrester report evaluated 14 of the most significant intent data providers on the market based on 26 criteria broken into three categories: 

  • Current offering: Key criteria include data coverage, data granularity, intent data types, data acquisition and processing, accuracy and noise filtering, customer marketing, retention, cross-sell, data security and compliance, analytics capabilities, reporting and insights, and data delivery.
  • Strategy: Key criteria include vision, innovation, roadmap, partner ecosystem, pricing flexibility and transparency, and global delivery strategy. 
  • Market presence: Reflects number of enterprise-level intent customers and product revenue.

According to the report, 6sense earned the highest scores possible across 15 of the 26 criteria including Accuracy and Noise Filtering and Analytics Capabilities.

“6sense’s current offering scores are at least on par with competitors in every category, led by deep analytics capabilities, strong integrations, and exceptional geographic coverage including intent capture in more than 40 languages,” the report said.

The 6sense Way

It’s always been our mission to empower customers with the most accurate data and effective solutions. We’re proud of this recognition and hope to continue leading the way in providing innovative solutions that accelerate the sales cycle and drive growth, as seen in our latest products — Conversational Email and Revenue AI™ for Sales

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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