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Data Workflows & Enrichment

Keep CRM and MAP data ready and serving all teams.

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Automatically enrich records, add missing contacts or information, and keep account and contact scores current across your CRM without ongoing effort.  

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Key Features

Keep your revenue data complete, current, and ready to use.

Fill in data gaps.

Enrich CRM and MAP records with missing company and contact data, so sellers spend less time searching for or unlocking contact records individually.

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See which contacts you're missing.

Use 6sense predictive scoring and intent signals to pinpoint the best-fit accounts and automatically add missing buying-team contacts to CRM and MAP, based on rules you set.

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Keep scores current as buyers change.

Predictive AI Scores flow back into CRM or MAP, helping keep marketing and sales prioritization updated and ready for use in strategy or AI agents.

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See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Frequently asked questions.

Data Workflows CRM and MAP records enriched automatically in real time, on demand, or on a schedule. It can also add new contacts based on rules you set.

Prioritization depends on accurate data. Keeping account, contact, and scoring data current helps sellers and AI work from the same information.

6sense combines record enrichment, automatic contact acquisition, and account and contact scoring in one workflow instead of treating enrichment as a separate point solution.

Marketing or Revenue Operations teams set the enrichment rules and schedule once. 6sense then keeps matching records updated automatically based on those rules.

Yes. Define the buying-team criteria you care about, and 6sense can add matching contacts instead of only enriching records already in your database.

Yes. Data Workflows are included in the Sales Intelligence base. CRM and MAP contact enrichment uses credits.

Related features.

Account Intelligence

Get a complete view of each account, including company data, contacts, buying signals, and engagement.

Explore Account Intelligence

Sales Alerts

Get notified when an account shows new buying signals, with alerts delivered through dashboard, email, or Slack.

Explore Sales Alerts

Company & Contact Search

Find in-market companies and buyers, with buying-team mapping built in, across 6sense's proprietary database of 370M+ verified profiles.

Explore Search

Reporting & Analytics

See campaign performance, pipeline influence, and revenue impact across channels.

Explore Reporting & Analytics

Chrome Extension

Access company and contact data while you browse LinkedIn and the web, without switching tools.

Explore Chrome Extension
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Intelligence to power agentic GTM.

Turn every signal, yours and ours, into intelligence every team, tool, and agent can act on and trust.

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