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Sales intelligence from 6sense helps sellers find the right accounts at the right time, prioritize their activities, and close more deals.
But did you know there’s a feature available within the platform that can make sales ops’ life much easier?
Data Workflows is an incredibly easy-to-use workflow builder that can:
- Enrich existing data in your systems for better accuracy
- Acquire new data for important accounts and contacts
- Prevent duplication and messy data
The even better news? This tool just got even better with a fresh update.
The update provides the ability to:
- Use ALL 6sense filter criteria to create a workflow
- Acquire contacts for your MAP
- Leverage 6sense temperature scores within your workflows
Let’s take a closer look at these updates and how they’ll lead to smarter, cleaner, more actionable data across your entire organization.
Start from Segment
6sense dynamic segments help you bucket your audiences based on real-time actions and information. Instead of building email lists or sales campaigns based on static information like location or employee count, dynamic segments can use:
- Stage of buying journey
- Level of engagement
- Previous campaigns interacted with
- Recent expansion or funding events
- And more
Buyers and customers aren’t static, why should your lists be? Dynamic segments make it possible to have lists that automatically update as your buyers and customers take actions and go through different evolutions.
6sense gives users access to incredibly helpful and diverse segments; you can slice and dice your data any way you like it. Now, you can use those segments to kick off any workflows you’re dreaming up.
Instead of starting with static account or prospect lists, you can use 6sense’s dynamic segments that provide a deeper and more complex way to look at your audiences.
If you need to enrich the contact data within a certain campaign based on buyer behavior, you can do it! For example, use 6sense’s intent data to identify accounts that are just entering the buying journey and automatically acquire contact data for stakeholders you don’t have in your database.
Acquire Contacts for MAP
Previously, users of Data Workflows had only been able to enrich contact for their CRM; a great feature to be sure, but now the power of Data Workflows for MAPs is expanded.
Users can now create workflows that acquire contacts and send them to their MAP, ensuring that every system (CRM, MAP, 6sense) are aligned and working from the same playbook.
Hyper-Targeted Contact Acquisition
6sense temperature scores help identify the accounts that are actively searching for services and products like yours. Through this feature you can be sure you’re prioritizing the right contacts for acquisition; no more scrambling to spend credits randomly.
Leveraging these temperature scores in your workflows will help you:
- Prioritize enriching contact data for the hottest accounts
- Acquire critical information for key stakeholders at top accounts
- Create dynamic workflows that respond to real-time buyer behavior; removing the need to update when accounts move through the buying journey
Using temperature score like this will make it easier to create smarter campaigns that are more informed about which accounts are likely to purchase.
Conclusion
Data Workflows is an incredibly powerful tool that gives sellers access to richer insights about their prospects and accounts.
On the sales ops side, Data Workflows makes it easy to build intuitive workflows that integrate with your other critical systems, ensuring accurate data across your entire tech ecosystem.
New features in the tool make it easier than ever to build dynamic workflows, upgrade your MAP data, and leverage the strength of 6sense temperature scores for smarter workflows.
Interested in learning more about Data Workflows or 6sense in general? Get a personalized demo here!
