As marketers, we’re constantly seeking ways to cut through the noise and stand out in crowded inboxes.
6sense’s Conversational Email (CE) is redefining the possibilities of email marketing — especially when integrated with HubSpot CRM. This powerful combination is helping businesses achieve staggering results by taking marketing automation to the next level through AI-powered personalization.
Below, we’ll explore how Conversational AI creates personalized campaigns, automates intelligent conversations, and seamlessly fits into your existing HubSpot workflows.
Send Personalized Emails to Every Prospect
Conversational Email is an AI-powered tool that revolutionizes email marketing by enabling 1:1 outreach and email conversations with every contact. It also integrates seamlessly with HubSpot CRM, allowing marketers to use their existing customer data in unprecedented ways.
CE can tap directly into your HubSpot CRM, accessing a wealth of information about accounts’ interactions with your brand. But what really sets Conversational Email apart is its ability to combine this CRM data with 6sense’s advanced intent signals, creating a hyper-personalization engine that’s truly unmatched in the industry.
By using 6sense’s SignalVerse™ — which includes comprehensive company, persona, and contact intelligence — CE crafts messages that aren’t just personalized, but hyper relevant to each recipient.
Conversational Email can personalize messages based on factors like the prospect’s:
- Industry
- Role
- Recent activities
- Topics of interest
- Current stage in the buying process
The result is a system that initiates and maintains authentic conversations with prospects, helping your team reach more prospects and convert them into pipeline.
Respond to Replies and Turn Conversations Into Meetings
Sending better emails is a great start. But the true power of CE is its ability to handle replies autonomously.
Unlike traditional email marketing tools that simply blast out messages, Conversational Email can interpret and respond to prospect replies in a contextually appropriate manner. This means that when a prospect asks a question, expresses interest, or voices a concern, they receive a prompt and relevant response — as if they were interacting with a highly informed sales representative.
Deliver Qualified Opportunities to Sellers
The integration into HubSpot and existing sales processes is where the tool shines. As conversations progress, the system can:
- Identify when a prospect is ready to talk to a seller
- Automatically alert the appropriate team member
- Provide them with the full context of the conversation
This ensures that when reps step in, they’re informed and can pick up the communication naturally.
Improved personalization and responsiveness makes prospects more likely to engage further and ultimately convert. KBX Logistics saw a 318% increase in pipeline in a single quarter after implementing Conversational Email.
Easy Implementation with HubSpot
Getting started with CE and HubSpot is a straightforward process designed to get you up and running quickly. Here’s the simple step-by-step to implement CE with your existing HubSpot CRM:
1. Connect Your HubSpot Account
Start by integrating Conversational Email with your CRM to allow CE to access your contact data and segments.
2. Select Your Target Audience
Use the segments you’ve built in HubSpot to define your campaign audience.
3. Create Your Campaign
Set up a new campaign in CE, targeting your chosen audience segment.
4. Craft Your Message
Use the built-in AI writer to draft your initial outreach templates. Create a prompt like “Write me a four-email sequence about the benefits of my product for Persona A. Reference case studies and intent keywords.”
5. Provide Context
Give the AI Writer additional context by uploading brand-specific content, such as product 1-pagers, customer case studies, and samples of high-converting sales emails.
6. Review and Refine
Tweak the AI-generated content to ensure it aligns with your brand voice and campaign goals.
7. Set Conversational Workflow
Define when CE should loop in your sales reps based on prospect responses and engagement.
8. Enroll Your Audience
Add your selected HubSpot segment to the campaign.
9. Activate Your Campaign
Review all settings and hit “Approve” to launch the campaign.
10. Get the Full Picture
View all contact interactions with CE conversations captured in HubSpot.
Use Pre-Built Plays to Get Started Fast
To accelerate implementation even further, Conversational Email offers a variety of pre-built plays designed for key marketing use cases. These ready-to-use templates cover common scenarios like:
- Lead nurturing
- Event promotion
- Product launches
- Re-engagement campaigns
- Demo scheduling
These pre-built plays allow you to hit the ground running, using best practices and proven strategies right out of the gate. You can use them as-is or customize them to fit your specific needs, saving valuable time in campaign setup and organization.
Conclusion
With its user-friendly interface and tight HubSpot integration, Conversational Email makes it easy for marketers of all technical levels to harness the power of AI-driven, hyper-personalized email campaigns. Whether you’re starting from scratch or using pre-built plays, you’ll be able to launch sophisticated, engaging email campaigns in no time.
