Forms are a notorious deterrent to web visitors. On average, only 3% of website visitors will fill out a form. And the longer a form is, the less likely a visitor is to complete it and submit their info.
Typically, this leads to a delicate balance. Your company wants to capture as much information as possible from a hand-raiser (their title, their industry, how many employees work at their company, how far they are in their buying journey, where their mother went to college, etc.).
But the person considering whether to fill out the form wants to provide as little information as possible.
While we recommended adopting the no forms lifestyle, we know that forms are sometimes a necessary evil. So, let’s make them smarter.
How it Works
6sense Smart Form Fills make it easy to capture a rich trove of data while asking for as little info as possible from visitors. When a form is submitted, 6sense automatically enriches the data before passing it to your CRM.
Smart Form Fills come in two flavors:
- Email-based enrichment: A visitor simply needs to fill in their work email address and the form will auto-populate their information based on the email address.
- IP-based enrichment: A visitor’s information will be populated through a Company Identification API using their IP address.
The auto-filled fields can either be hidden for a more seamless experience or visible so the user can see what’s being submitted.
By using 6sense to enrich your form fills, your submissions are automatically enriched based on 6sense’s unparalleled insights, turning every submission into a treasure trove of intelligence.
The Benefits of Smart Form Fills
Forms that offer autofill see a 20% increase in completion.
6sense Smart Form Fills help not only increase form completions, but they ensure data is accurate (by removing the chance of a typo when someone submits a form).
With clean, accurate data coming in, these leads can be seamlessly handed off to sales or inserted into nurture campaigns.
Smart Form Fills from 6sense:
- Reduce number of form fields a visitor must fill
- Boost form fill conversion rates
- Improve lead data accuracy and quality
- Accelerate deal velocity
- Increase overall ROI of your campaigns
Forms are necessary (sometimes), so if you find the need for one, why not make sure it’s a frictionless experience for users and provides you with actionable insights at the same time?
