2nd Edition Now Available! Order Your Copy Today.
Selling and marketing are harder than ever. Old-school tactics are pushing modern buyers away, leaving revenue teams frustrated, inefficient, and unable to compete.
In No Forms. No Spam. No Cold Calls., Latané Conant delivers the recipe for scalable, repeatable, data-driven sales and marketing strategies that work today.
“Every so often, something (new tech or practices) comes along in marketing and sales that gets everyone out of the rut we’ve dug ourselves. THIS. IS. IT! Buying copies for my entire team. This is our new playbook for our success.” — Amazon review
Every organization wants to predictably grow revenue. But B2B buyers have changed the way they buy. They prefer to remain anonymous far into the buying journey, and they operate in teams of six to 10 (or even more) decision-makers.
That means , sellers and marketers have lost our opportunity to influence the buying journey — if we cling to traditional lead-based tools and strategies, that is.
It’s time for a new paradigm.
Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age.
Often challenging but never dull, No Forms. No Spam. No Cold Calls delivers uncomfortable truths about the status quo — starting with Latané’s first breakthrough that our old-school tactics not only treat future customers like dirt, they also encourage the anonymous buying we’re trying to combat.
This book reveals exactly how to engage customers the right way if you want to achieve predictable revenue growth.
Latané lays out exactly how to enable sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you’ll learn to:
While the book delves into some advanced concepts and technologies, it’s approachable and actionable. No Forms. No Spam. No Cold Calls provides real tactics that you and your team can implement right away and test for yourself. It’s the kind of book you’ll keep referring to again and again. It lays out a methodical plan for how to build a modern sales and marketing engine.
With the book’s customer-first approach, you’ll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls — and achieve breakthrough results.
“This is my favorite recent marketing book I’ve read. Period. … Latané is a thought leader and heavy hitter in foreseeing the future of B2B marketing. The book goes DEEP. ”
Since publishing the first edition of No Forms. No Spam. No Cold Calls, we’ve received lots of enthusiastic feedback and requests for even more information. The second edition expands on the original roadmap, adding:
As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.
Prior to 6sense she was the CMO and a sales leader at Appirio. She was instrumental in aligning sales and marketing under a consistent and relevant message – resulting in increased bookings, average deal size, and win rates. Latane is creative, charismatic and competitive. Her high energy, positive attitude, and sense of humor are contagious and it’s hard to find a customer, partner, audience, or employee who doesn’t want to work with her.
“Latané brings a critical message to the revenue community, helping us to evolve to a new and better level of marketing – one with a closer, more meaningful partnership between prospect and seller. I’m excited about a world without forms.”
Sam Jacobs | Founder of Pavilion;
Host of the Sales Hacker Podcast
“Read this book and just as Geoffrey Moore changed our vocabulary to talk about chasms, gorillas, and whole product you will talk about, and internalize a culture of Dark Funnels, dynamic territories, and stages of the buyer journey.”
Dr. Ian Howells | VP, Head of Marketing at Sage Intacct, Inc.
I’ve been waiting for this book for so many reasons. It makes the undisputable case for ‘outside in’ go to market. If you are a B2B CMO or aspire to be one, this is required reading.”
Kate Bullis | Managing Partner, Go To Market Practice,
“The world needs more bold, exponential thinking to help businesses and brands stand out, challenge the status quo and create sustainable value. This book is both an example and a challenge to help B2B marketers succeed.”
Matt Heinz | President, Heinz Marketing Inc, Keynote Speaker, Author, Host of Sales Pipeline Radio
In chapter one, Latané is confronted with the realization that traditional B2B sales and marketing tactics and technologies deliver MQLs, but horrendous experiences for our prospects (who are future customers!). Latané shares the major “a-ha! moments” that led her to ditch convention and boldly embrace a powerful future that puts prospects and their experience at the core of everything we do. Taking this leap wasn’t without risk, and overcoming the doubters and naysayers meant testing, and ultimately proving, that a new approach based on Big Data, AI, and machine learning could deliver superior results. Latané’s story of perseverance will inspire others to choose the more difficult but more rewarding path—the path toward breakthroughs.