A trailblazer in the field of revenue technology, Latané Conant approaches her role as Chief Revenue Officer at 6sense with a unique blend of data-driven innovation and audacious vision. With experience in every facet of the revenue organization, Latané brings an unparalleled depth and breadth of perspective to her leadership. As the driving force behind the company’s go-to-market team, she propels business growth through strategic and operational excellence across marketing, sales, customer success, partnerships, and professional services.

In 2018, Latané joined 6sense as Chief Market Officer, bringing her signature competitive spirit, category design expertise, and relentless focus on execution. During her tenure, and with the collaborative effort of a world-class team, the company has experienced robust year-over-year growth and achieved industry-leading net revenue retention. Latané has played a pivotal role in the company’s strategic expansion, contributing to its remarkable growth from 75 to over 1,200 employees and its impressive valuation of $5.2 billion.

Latané’s best-selling book, No Forms. No Spam. No Cold Calls., has become the go-to sales and marketing playbook for thousands of high-growth B2B companies. This comprehensive work presents a methodical plan for building a modern and successful sales and marketing engine, earning widespread acclaim from industry peers.

Her unwavering passion for empowering revenue leaders and facilitating their journey toward growth has made her a natural community leader in the revenue industry. As the founder of CMO Coffee Talk, a vibrant community of over 3,000 B2B marketing leaders, she has created a space for CMOs to connect, collaborate, and engage in insightful discussions on timely, crowd-sourced topics. She also spearheads the Empowered CMO Network, a platform dedicated to propelling female Chief Market Officers into leadership positions where their influence can be maximized: in the boardroom.