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Why Cold Calling Sucks and What to Do About It

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Ready to learn more? Hear from Nick in our upcoming webinar!

Get actionable insights to help you master the art of cold calling from Nick Cegelski, Founder of 30 Minutes to President’s Club and Ernest Owusu, 6sense Head of Sales Development Transformation, on December 3rd at 9AM PT / 12PM ET / 5PM GMT.


Let’s face it: no one enjoys cold calls—not the salesperson making them, and definitely not the prospect. But when done right, cold calls can be one of the most effective ways to build your sales pipeline.

In this episode, Nick Cegelski co-founder of 30 Minutes to President’s Club and co-author of Cold Calling Sucks, reveals his strategies for a successful cold outreach. He explains why many sales reps struggle with cold outreach and shares tactics that can make all the difference—without relying on overused buzzwords or generic pitches.

Don’t give up on cold calls just yet. With the right tools and strategies, they can bring unexpected opportunities for your business.

In this episode, you’ll learn:

  1. Why outbound prospecting remains a powerful tool 
  2. The importance of targeting the right accounts
  3. Strategies to make you successful

Jump into the conversation:

00:00 Introducing Nick Cegelski
04:27 Cold calls suck, but here’s why they work 
08:08 How to open your cold calls 
12:15 The difference between average and great cold callers
20:42 Why you need to stop using buzzwords in cold calls
23:50 Frame your customer’s problem in vivid detail

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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