Proving ROI, maximizing impact with limited budgets, and staying ahead of industry trends—these are just a few of the common struggles faced by Chief Marketing Officers. Having been a CMO herself, Heidi Melin now helps others tackle these challenges head-on. Heidi Melin is a Senior Operating Advisor at Hellman & Friedman, where she guides marketing leaders across B2B and B2C companies. In this replay episode, she shares strategies for aligning with sales teams, building a quality pipeline, and leveraging AI to enhance productivity.
In this episode, you’ll learn:
- How to build trust and alignment between marketing and sales teams
- The evolving role of marketing in revenue strategy
- A more effective way to think about attribution and closed-won deals
Jump into the conversation:
00:00 Introducing Heidi Melin
02:10 Advising CMOs at Hellman & Friedman
08:08 The biggest challenges CMOs face today
11:30 CMOs stepping up to own the long-term pipeline
16:28 Aligning sales and marketing teams on the revenue process
19:48 What makes a good CMO?
22:12 Enhance productivity with AI
25:21 How to think about attribution
