More
Template is not defined.

5 Award-Winning B2B Marketing Trends to Watch in 2025

Listen to Revenue Makers wherever you listen to podcasts:

 

For years, B2B marketers stuck to predictable, overly rational campaigns, believing it was the only way to build trust. But times have changed and B2B marketing is finally breaking free from what’s boring.  In this episode, Joel Harrison, Founder and Editor-at-large of B2B Marketing, reveals the five key trends shaping the future of B2B. Joel explores how today’s top marketers are leaning into creativity and emotion to forge deeper connections with their audiences. He also shares why those bold ideas are essential for brands to truly stand out in a crowded market. 

In this episode, you’ll learn:

  1. The five trends shaping B2B marketing in 2025
  2. Ways to break free from the tedium of traditional B2B campaigns
  3. The role of entertaining experiences in building brand loyalty

Jump into the conversation:

00:00 Introducing Joel Harrison
05:01 Highlights from the B2B Marketing Awards
08:05 The resurgence of long-form content
11:50 The rise of B2B influencers
14:08 Data visualization in B2B campaigns
15:40 Gamification to engage audiences
18:37 The expanding role of audio in B2B
21:52 Pushing the boundaries of B2B marketing

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

Related Resources