ABM Analytics for Marketing
6sense uncovers buying intent across every channel, from 1st party campaigns to anonymous Dark Funnel intent, to help you understand exactly where any account is in the buying journey.
Insight Into Full-funnel Intent
Discover what content and campaigns are driving the most account engagement – even through anonymous 1st party interactions and behavior on 3rd party websites.
AI-Powered Demand Predictions
Marketing-leading AI predictions process billions of intent signals to help you understand, mathematically, which accounts are “in-market” based on behavior.
Discover New In-Market Accounts
Uncover intent from any account – even if they’re not currently on your radar, and use AI to identify lookalike accounts with high buying propensity.
ABM Digital Campaigns
Armed with account-based buyer journey insight, 6sense also empowers you to accelerate demand with display advertising, marketing automation integration, and tools to create the perfect segment for any campaign.
Create The Perfect Segment
Build any segment to align with your strategy using named accounts, firmographics, behavioral intent, AI predictions, or any combination.
- Company Size: >1000 employees
- Industry: Software/High-Tech
- 30day Engagement: Low
- Prediction: Fit=Strong
Evangelist Vertical Message
- Region: CA, NV, AZ
- 30day Engagement: Researched competitor
- 90day Engagement: Visited product page
- Prediction: Fit=Strong, Engagement=Consideration
Competitive Take-Out Campaign
- Target Roles: IT
- Industry: Telecommunications
- 7day Engagement: Researched “IT Success” web content
- Prediction: Fit=Strong, Engagement=In-Market
Active Role-Based Message
Deliver High ROI Account-based Display Advertising
Create & execute digital ad campaigns built specifically for your target segments. Build your audience, upload your creative, set your budget, and drive engagement at the accounts you care about.
Measure Account Engagement, Across Channels
Unlike traditional ad platforms that are designed for B2C style direct-response campaigns, 6sense helps you understand the impact your ad impressions are having at the account level. Measure changes in account engagement, not just “clicks”.
Trigger The Right Campaign At The Right Time In Marketing Automation
Tight integration with Marketo and Eloqua means you can trigger any kind of marketing program, from email to direct mail, as your prospect's demand signals change.
In-market Insights For Sales
Turn intent into revenue by enabling your sales organization to capture demand at exactly the right time. AI-powered account and lead scoring can help you convert both inbound and outbound efforts at significantly higher rates.
Account Journey Indicators
Sales reps can see the complete account journey, with intent signals from every channel in a single timeline, to shine a light on why it’s time to engage.
CRM Account & Contact Scoring
Drive higher conversion by supplementing or replacing manual lead scores from marketing automation with AI-powered behavioral and fit scores for accounts, leads, and contacts.
Salesforce Workflows & Notifications
Native Salesforce CRM integration lets you power dashboards, workflows, and notification triggers so reps and managers know exactly when it’s time to call an account.