ABM Analytics for Marketing

Uncover Demand

6sense uncovers buying intent across every channel, from 1st party campaigns to anonymous Dark Funnel intent, to help you understand exactly where any account is in the buying journey.

Insight Into Full-funnel Intent

Discover what content and campaigns are driving the most account engagement – even through anonymous 1st party interactions and behavior on 3rd party websites.

AI-Powered Demand Predictions

Marketing-leading AI predictions process billions of intent signals to help you understand, mathematically, which accounts are “in-market” based on behavior.

Discover New In-Market Accounts

Uncover intent from any account – even if they’re not currently on your radar, and use AI to identify lookalike accounts with high buying propensity.

ABM Digital Campaigns

Accelerate Demand

Armed with account-based buyer journey insight, 6sense also empowers you to accelerate demand with display advertising, marketing automation integration, and tools to create the perfect segment for any campaign.

Create The Perfect Segment

Build any segment to align with your strategy using named accounts, firmographics, behavioral intent, AI predictions, or any combination.

Segment 1
  • Company Size: >1000 employees
  • Industry: Software/High-Tech
  • 30day Engagement: Low
  • Prediction: Fit=Strong
Action

Evangelist Vertical Message

Segment 2
  • Region: CA, NV, AZ
  • 30day Engagement:
 Researched competitor
  • 90day Engagement:
 Visited product page
  • Prediction: Fit=Strong, Engagement=Consideration
Action

Competitive Take-Out Campaign

Segment 3
  • Target Roles: IT
  • Industry: Telecommunications
  • 7day Engagement:
 Researched “IT Success” web content
  • Prediction: Fit=Strong, Engagement=In-Market
Action

Active Role-Based Message

Deliver High ROI Account-based Display Advertising

Create & execute digital ad campaigns built specifically for your target segments. Build your audience, upload your creative, set your budget, and drive engagement at the accounts you care about.

Measure Account Engagement, Across Channels

Unlike traditional ad platforms that are designed for B2C style direct-response campaigns, 6sense helps you understand the impact your ad impressions are having at the account level. Measure changes in account engagement, not just “clicks”.

Trigger The Right Campaign At The Right Time
 In Marketing Automation

Tight integration with Marketo and Eloqua means you can trigger any kind of marketing program, from email to direct mail, as your prospect's demand signals change.

No Engagement Action Send High-level Awareness Video Action Send Detailed Product Information Purchase Decision Journey
In-market Insights For Sales

Capture Demand

Turn intent into revenue by enabling your sales organization to capture demand at exactly the right time. AI-powered account and lead scoring can help you convert both inbound and outbound efforts at significantly higher rates.

Account Journey Indicators

Sales reps can see the complete account journey, with intent signals from every channel in a single timeline, to shine a light on why it’s time to engage.

CRM Account & Contact Scoring

Drive higher conversion by supplementing or replacing manual lead scores from marketing automation with AI-powered behavioral and fit scores for accounts, leads, and contacts.

Salesforce Workflows & Notifications

Native Salesforce CRM integration lets you power dashboards, workflows, and notification triggers so reps and managers know exactly when it’s time to call an account.