It’s your new favorite buddy film: The AE and the BDR! Both want to identify and generate the best leads for your organization, but can they get past their siloed responsibilities and geographical divides to work as a team?
Izzie and Glenn from 6sense stop by PG Tuesdays to share how they maintain a strong partnership to foster mutual success.
First is consistent communication and planning. The two kick off each week with a meeting where they discuss their approach for the week ahead. They also use these check-ins to review progress and strategize how to create excitement around their accounts.
Izzie and Glenn also explain the prospecting strategy called “double tapping,” where both the AE and BDR reach out to the same account — aligning on the when, where, and how — to boost engagement.
Finally, the duo reminds us that ultimately, AEs and BDRs are working toward the same goal, to generate pipeline, and that the success of one partner contributes to the success of the other.
