6sense SourceForge Integration

Improve campaign success with buyer intent data from the world’s largest software comparison website.

By combining SourceForge & 6sense intent data, your team can apply effective account engagement strategies to every stage of the buyer’s journey.

We’re happy to announce that mutual customers of SourceForge and 6sense can now leverage SourceForge data in segment filters!

Here are the segment filters you’ll be able to access:

SourceForge Product Page Views: Accounts visited the selected product pages in the selected time range
SourceForge Product Comparisons: Accounts compared my product to another product in the selected time range
SourceForge Alternatives Page Views: Accounts visited the alternatives page of my product in the selected time range
SourceForge Competitor Page Views: Accounts visited a competitor page in the selected time range
SourceForge Category Page Views: Accounts visited a category page that their product is part of in the selected time range
Total SourceForge Activities: Companies that had a certain number of research activity on a particular product in the selected time range

Purpose: Pinpoint accounts showing early buying intent before competitors.
How to Use: Use SourceForge’s buyer intent data to track organizations researching products similar to yours. Import this data into 6sense to enhance predictive models and prioritize accounts based on their interest level and fit.
Outcome: Stay ahead by reaching

Purpose: Target accounts with hyper-relevant messaging.
How to Use: Combine SourceForge data with 6sense’s AI-driven insights to identify pain points and intent signals. Use these insights to create tailored content, ads, and campaigns for specific accounts.
Outcome: Drive better engagement and increase campaign ROI by delivering the right message to the right audience.

Purpose: Equip sales teams with actionable insights for outreach.
How to Use: Use 6sense to analyze SourceForge’s intent signals and segment accounts based on buying stage. Provide sales reps with prioritized account lists, including detailed insights like preferred channels and top interest areas.
Outcome: Increase efficiency and effectiveness of sales efforts by focusing on high-potential leads.

Purpose: Align product messaging with buyer needs.
How to Use: Use SourceForge data to identify what competitors’ customers are searching for. Combine this with 6sense insights to refine your product positioning and highlight features most relevant to prospective buyers.
Outcome: Differentiate your offering by emphasizing value aligned with market demand.

Purpose: Identify emerging opportunities in untapped markets.
How to Use: Leverage SourceForge’s category-specific buyer intent data to uncover trends and buying behaviors in new industries or geographies. Feed this data into 6sense to build predictive models for market entry strategies.
Outcome: Accelerate growth by entering new markets with confidence.

Purpose: Grow existing accounts by identifying additional needs.
How to Use: Use SourceForge intent data to monitor existing customers’ interest in adjacent solutions or upgrades. Combine this with 6sense’s predictive insights to time your cross-sell and upsell campaigns.
Outcome: Maximize customer lifetime value by proactively addressing evolving needs.

Purpose: Stay ahead by tracking competitor-related intent signals.
How to Use: Use SourceForge data to identify accounts researching competitors. Feed this information into 6sense to uncover their buying stage and develop targeted competitive displacement campaigns.
Outcome: Win over potential customers by addressing competitor shortcomings in your messaging.

Purpose: Refine strategies based on performance metrics.
How to Use: Combine 6sense’s analytics with SourceForge buyer intent data to track engagement levels and conversion rates. Adjust campaigns in real-time based on which intent signals lead to the highest ROI.
Outcome: Continuously improve campaign performance by leveraging data-driven insights.