Precision targeting at scale with G2 intent data. Get more visibility into target accounts and bring all your intent data into one system.
6sense + G2 = Better together
6sense lights the Dark Funnel™ for B2B revenue teams by combining multiple sources of intent data that provide deep buyer insights. In addition to 6sense’s proprietary keyword-based intent, 6sense integrates G2 intent data to enable marketing, sales, and ops teams to build audience segments for data exploration, personalizing buyer experiences, and triggering campaigns and outreach.
Intent data from G2 allows revenue teams to stay informed as accounts perform research and compare providers. Visibility into account research on G2 helps teams uncover new prospective accounts, identify account expansion opportunities, and minimize risks for churn, while also signaling relevant engagement tactics with accounts to advance accounts through the buyer journey.
How It Works
- G2 Buyer Intent accounts are sent to 6sense.
- 6sense’s embedded CDP unifies and normalizes G2 data with other data across your stack.
- The integration powers account fit scores and then target segments, based on G2 Intent signals and 6sense AI models – see the image below.
- 6sense AI models predict timing of account close.
- 6sense suggests actions to help you orchestrate omni channel campaigns that resonate with your buyer at any stage of the journey.
6sense ensures G2 data is actionable with insights provided to properly engage accounts given the buying stage making prioritization and optimization possible.
Revenue teams gain visibility into account research on G2, helping uncover new prospective accounts to target, identify opportunities for account expansion and minimize churn risk to predictably deliver on revenue targets.
G2 intent data supplements 6sense’s proprietary and unlimited keyword-based intent by providing product and category-specific intent data to joint customers with paid subscription to G2 buyer intent.