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Digital Marketing Job Description 

Discover the key skills and duties of a Digital Marketing professional. Learn what it takes to excel in this rapidly evolving field.
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Chapters

Chapter 1

Digital Marketing Job Description

Chapter 2

Sample Digital Marketing Job Description

Chapter 3

Digital Marketing & Related Job Openings

Table of Contents

Chapter 1

Digital Marketing Job Description

Looking for a digital marketing job description? The sample job description provided below serves as a comprehensive template that outlines the essential duties, skills, and qualifications necessary for the role, along with preferred experiences and ideal traits that can help pinpoint the perfect candidate for your organization.

This template is adaptable and can be tailored to fit the specific needs of your company, whether you’re a burgeoning startup eager to make a digital splash or a well-established enterprise looking to enhance your digital marketing strategies. By using this job description as a guide, you can ensure that your recruitment efforts are as efficient and targeted as possible, attracting top-tier candidates who are equipped to drive your company’s digital marketing efforts forward.

Feel free to modify and use this sample job description to help you attract the best talent and make the hiring process smoother and more effective.

Chapter 2

Sample Digital Marketing Job Description

Job Title: Digital Marketing Manager

Location: [City, State] or Remote

Job Type: Full-time

Introduction: We are on the lookout for a skilled Digital Marketing Manager to spearhead our digital marketing efforts. In this pivotal role, you will be responsible for crafting, implementing, and overseeing our digital marketing strategies to enhance our brand presence and skyrocket our market penetration. This position demands a blend of creativity, analytical prowess, and a keen eye for detail.

Key Responsibilities:

  • Develop, implement, and manage our digital marketing campaigns across all digital networks.
  • Analyze digital data to draw key recommendations around website optimization.
  • Conduct social media audits to ensure best practices are being used.
  • Maintain digital dashboard of several different accounts.
  • Coordinate with sales team to create marketing campaigns.
  • Prepare emails to send out to customers.
  • Monitor key online marketing metrics to track success.
  • Ensure that the brand message is consistent.

Skills and Qualifications:

  • Bachelor’s degree in marketing or relevant field.
  • A minimum of 5 years’ experience in a digital marketing or advertising position.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.

Preferred Experience:

  • Experience managing PPC, SEO and Affiliate programs.
  • Strong understanding of current online marketing concepts, strategy, and best practice.
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role.

Ideal Traits:

  • Proactive, independent worker who is highly organized and interested in the latest digital marketing trends.
  • Leadership skills, along with the ability to work collaboratively with team members and other departments.
  • Ability to manage multiple projects and pay attention to detail.

Benefits:

  • Competitive salary package with performance incentives.
  • Health, dental, and vision insurance.
  • Retirement savings plan.
  • Generous paid time off.
  • Opportunities for professional development.
  • Flexible work hours and remote work options.
  • How to Apply:

Interested candidates should submit a resume and a cover letter outlining their specific qualifications and why they would be a perfect fit for this role. Please highlight your past experiences and successes in digital marketing.

Join our team and contribute to our growth while advancing your career in a vibrant and fast-paced environment. We look forward to your application and potentially welcoming you to our team!

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The 6sense Team