Research In Action’s latest research report interviewed 1,000 global business managers and revealed that 87% of companies are reassessing their current Marketing Automation Platforms (MAP) as they reconsider marketing investments and transition from working individual leads to account-based revenue management.
In this webinar Peter O’Neill, Research Director at Research In Action GmbH, and Kerry Cunningham, Head of Research & Thought Leadership at 6sense, cover:
- How to make an informed decision when determining what type of vendor best fits your goals
- Strategies for marketers navigating the dynamic landscape of revenue marketing
- The emergence of Revenue Marketing Automation – and why research shows marketers are in need of a single primary platform