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The Demise of the Marketing Automation Platform: Insights from Research In Action

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Research In Action’s latest research report interviewed 1,000 global business managers and revealed that 87% of companies are reassessing their current Marketing Automation Platforms (MAP) as they reconsider marketing investments and transition from working individual leads to account-based revenue management.  

In this webinar Peter O’Neill, Research Director at Research In Action GmbH, and Kerry Cunningham, Head of Research & Thought Leadership at 6sense, cover: 

  • How to make an informed decision when determining what type of vendor best fits your goals 
  • Strategies for marketers navigating the dynamic landscape of revenue marketing 
  • The emergence of Revenue Marketing Automation – and why research shows marketers are in need of a single primary platform 

The 6sense Team

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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