Editor’s Note: Customer Story Hour is a monthly, interactive session where those interested in 6sense can speak directly to 6sense power users. Join us at future sessions here!
In this edition of our Customer Story Hour, Tackle’s former Senior ABM Manager Jenny Sylvers and ABM Campaign Manager Vanessa Francisco take us through the organization’s ABM implementation.
The discussion centered on the critical role of Sales Development Representatives (SDRs) and Tackle’s approach to accelerating ABM adoption for pipeline growth — as well as how the success of their account-based initiative relies heavily on:
- Alignment between sales and marketing teams
- Continuous training and organizational buy-in
- Evolving strategies as team dynamics and company goals change
