Editor’s Note: Customer Story Hour is a monthly, interactive session where those interested in 6sense can speak directly to 6sense power users. Join us at future sessions here!
Nancy Naretto, Sr. Principal Marketing Operations Manager at QAD and 6sense power user, joined a recent Customer Story Hour to chat about QAD’s experience with the platform’s predictive models and integrations.
6sense’s capabilities enhanced account prioritization and streamlined processes, enabling QAD to transform its marketing and sales approach.
Watch the full conversation to learn how:
- 6sense predictive models help to identify high-intent accounts and reveal cross-sell opportunities.
- Implementing multiple predictive models allows for a granular approach to targeting.
- Early involvement from sales leadership was crucial for effective internal adoption of 6sense.
