Editor’s Note: Customer Story Hour is a monthly, interactive session where those interested in 6sense can speak directly to 6sense power users. Join us at future sessions here!
Change is hard. But often, that means it’s worth it. Jojo Du, marketing manager of ABM and Demand Generation at consulting firm West Monroe, knows this as well as anyone.
She stops by our Customer Story Hour to discuss how the organization’s marketing team overcame reluctance to new technologies — implementing 6sense’s Conversational Email tool for cold outreach, event promotion, download follow-ups, and lead nurturing. They were able to send thousands of automated emails in a short period of time, reaching an astounding open rate of nearly 50 percent.
Hear directly from Jojo to explore how:
- 6sense’s Conversational Email tool helped overcome resistance to new technologies and outbound outreach.
- The AI-powered system saved hundreds of hours through streamlined email creation and response handling.
- Easy integration enabled automated and dynamic marketing campaigns.
