Swimmers have their shark-skin suits; marketers now have generative AI email assistants. Both reduce friction and increase speed.
Just as Olympians adopt new training methods and technology to set records, marketers must also continuously refine their strategies and tools to achieve a competitive edge and peak performance.
Ready to learn how AI-assisted email campaigns can get you on the medal stand? Let’s dive in.
Bronze Level: AI Co-pilots
The recent and rapid evolution of generative AI has revolutionized how marketers craft and deliver messages. Marketers are increasingly turning to generative AI and other automated tools for crafting email campaigns due to AI’s ability to save time, improve content quality, and increase engagement rates.
So what does bronze-level AI email automation look like? Bronze-level marketers are using generative AI to speed up the email drafting process. AI tools act like co-pilots. Users tell the AI what they want, but retain complete control over the writing process.
Bronze-level performance stands out above the traditional approach to email creation with:
Enhanced Writing Speed
One of the primary advantages of AI co-pilots is their ability to expedite email writing. These tools assist users by offering suggestions, auto-completing sentences, and providing relevant phrases based on the context. This functionality helps users draft emails more quickly, reducing the time spent on each email and allowing them to move on to other tasks sooner.
Enhanced Quality
Beyond mere speed, AI co-pilots also contribute to improved email quality. They come equipped with grammar and style correction features. Some of these tools can enhance readability and maintain a consistent tone, elevating the overall quality. Some can even be trained on brand and style guides and can offer corrections when deviations are recognized, helping ensure a consistent brand voice no matter who’s doing the writing.
Where AI Co-Pilots Fall Short
Despite these advantages, AI co-pilot tools still require users to manage each email individually. While the AI co-pilot assists in drafting emails, the user must still heavily oversee the process, review the suggestions, and make the final adjustments to ensure the final product meets quality standards.
This one-task-at-a-time approach means that while each individual email is crafted more efficiently, the overall scalability remains limited, and building out an entire campaign can remain time-consuming and labor-intensive.
Silver Level: AI Agents
More advanced AI email tools are more than mere co-pilots. They’re autonomous agents capable of generating content with minimal user intervention, bringing enhanced efficiency and scalability to email campaign creation.
Automated Content Generation
Silver-level marketing teams are now using AI Agents that take a more autonomous role in creating emails. Using predefined templates and inputs, these tools can generate complete emails without the need for constant user oversight. Users provide the necessary guidelines and parameters, and the AI handles the rest, crafting messages that align with the set criteria.
Batch Processing
Another signature move of AI agents that wows the judges is their ability to perform batch processing of emails. Unlike the one-at-a-time approach seen in AI co-pilots, these more advanced AI tools can generate multiple emails that target individual accounts.
This significantly increases efficiency, enabling marketers to manage larger campaigns with less effort. Batch processing allows for the rapid production of content, making it easier to handle high volumes of emails and ensuring timely communication with a wide audience.
Moving Toward Auto-Pilot
Unlike working with AI co-pilots, the bulk of the work is handled by the AI agent. Humans often provide review and approval before the campaigns are executed, but as the AI learns, many teams allow the tools to go on auto-pilot.
Some of these tools can even hold basic conversations, analyzing email replies and responding with pre-written templates to guide conversations.
Limitations
The increased efficiency of AI agents comes with a trade-off that keeps it from getting the gold: limited personalization.
AI agents can produce a large quantity of emails quickly, but these messages can often feel generic or inauthentic. The lack of personalization results in emails that might not resonate as strongly with recipients, potentially reducing engagement rates. This drawback for marketers aiming to build strong, personal connections with their audience is what keeps AI agents from the top spot on the podium.
This final contender, however, has got what it takes, combining the best of AI co-pilots with AI agents.
Gold Level: 6sense AI Agents
At the pinnacle of AI-assisted email writing, 6sense’s AI agents transform the way emails are crafted and delivered. At this stage, the focus is on hyper-personalization and high engagement, achieving unprecedented efficiency and effectiveness in email campaigns.
These gold-level email automation tools tap into first-party and third-party data streams to feed additional audience context to the generative AI assistant. The results are astounding.
Hyper-personalization
6sense AI agents excel at creating highly personalized emails that resonate deeply with individual recipients. By pulling from extensive data and using advanced algorithms, tools like 6sense’s AI email assistant can tailor messages to match the specific interests, behaviors, and needs of each recipient.
This level of personalization goes beyond simply inserting the recipient’s name; it involves crafting content that speaks directly to their unique journey and preferences, making each email feel bespoke and relevant.
Authentic Communication
Despite the high level of automation, it’s crucial that emails retain a personal touch to build and maintain a connection with customers. By using data-driven insights to craft messages that address individual pain points and interests, these AI tools help foster genuine connections with prospects, which leads to higher engagement
Advanced Automation
Another impressive defining feature of 6sense AI agents is automation. Our AI email assistant is designed to handle complex, large-scale email campaigns with minimal user intervention (i.e. AI-generated content can still be reviewed and approved by a marketing-savvy human, but you can trust advanced AI agents to nail your messaging and tone.)
AI assistants can manage the entire email lifecycle, from initial creation to sending and follow-ups, all while maintaining high levels of personalization. This capability allows marketers to execute intricate campaigns that reach thousands of recipients, each receiving a message that feels uniquely crafted for them. The efficiency gained from this level of automation frees up valuable time for marketers to focus on strategic planning and other high-value activities.
The Bottom Line
You’ll have a competitive edge when you’re running email campaigns with AI-powered email assistants. Your customers win with messaging that’s relevant and revelatory, and marketing teams win big, too with:
Unparalleled Time Savings and Efficiency: 6sense AI agents drastically reduce the time required to manage email campaigns, allowing marketers to focus on strategy and other critical tasks.
High Conversion Rates: Hyper-personalized, relevant content leads to significantly higher conversion rates, as recipients are more likely to engage with emails that resonate with their specific needs and interests.
Enhanced Scalability: The ability to scale email campaigns without sacrificing quality ensures that even large-scale efforts remain effective and impactful.
There are several options for generative AI email crafting tools that can get you some or most of the benefits, but 6sense’s AI email assistant offers all the above.
If you’re ready to break into AI-powered marketing, you can get some personal training from an Olympic-level revenue AI coach, aka one of our sales reps, when you request a demo today.
