The meaning of “technology stacks” has evolved (like everything else) with the introduction of technographics. The term is no longer used to just refer to the frameworks, programming languages, etc. that developers use to build an app or write code. “Technology stacks” are also the suite of software products that companies and teams use to facilitate efficient operations within their organization. This includes products like CRMs, marketing automation software, and ticketing software.
Technographics, on the other hand, analyzes the technology stacks of companies to give you insights like when an organization started using a tool or when their contract renewals are due, which in turn tells you when the company is ready for buying. Sales intelligence tools in the market like Slintel use technographics to even determine the buying intent of a particular company.
Furthermore, tech stacks can help you:
- Identify customers of competing technologies
- Identify customers of complementary technologies
- Discover new buyers in your space
- Knowing whom to connect with
Finding Tech Stacks Of A Company
There are a couple of ways you can find a company’s tech stack.
- By using software like 6sense Revenue AI for Sales, Bombora, Uplead, or a similar product.
- By performing manual research, sifting through heaps and heaps of data available for free to find signals of whether a company is using a particular technology. This can include inspecting:
- Blogs
- Publications
- Press releases
- eBooks
- Whitepapers
- Job postings
Finding Tech Stacks Through Job Postings
Today, we are going to teach you a simple technique to validate whether a company is using a particular technology through their job postings.
Keep in mind that this can only be done when you have a few companies or prospects to whom you already want to reach out. To do this in bulk would require a technographic data solution, which you will have to pay for.
Steps
- The simplest way is to go to your prospect’s website and click on “Careers” or “Job Openings”. Alternatively, you can just google “<company name> + Jobs” and that search will throw up results as to where they’ve posted their jobs.
- If your account is looking for a Business Manager for Large Accounts for ERP (Oracle Netsuite), that’s a dead giveaway that they’re currently using Netsuite ERP.
- Similarly, if you see a company advertising for a Senior Netsuite Developer, that means they’re using Netsuite too and are probably have growing pains, and hence looking for a developer to meet their needs.
Automate the Search
Technographics is one of many buying signals we track for millions of companies worldwide. To find everyone who is using a particular technology, you can use a tool like Revenue AI for Sales. Watch this short video to see the platform in action, and book a personalized demo.
