LEVEL 2:
ABM’s Value to Sales
LEVEL 2: ABM’s Value to Sales
Congrats on making it to level two! In level one, you learned the benefits and business value of adopting an account-based strategy. You may feel ready to go account-based, but have you convinced sales yet?
Sales team alignment is essential for building a successful account-based strategy. In this session, you’ll learn:
- Why it matters to have your Sales team onboard when implementing an account-based strategy
- How to sell your Sales leader on ABM – and why it adds value to Sales
- How leaders at Service Express and QAD collaborate with Sales to drive a successful ABM strategy
Nate Spurgess
Nancy Naretto
Mac Conn
VP, Commercial Sales
8 levels to beat.
tons of stuff to learn.
Level Up’s story unfolds across eight unique levels. New webinars are released monthly. Registered players are notified when new levels are live!
Buyers are out there. Can you find them before your nemesis? With the right guides and power-ups, you can! Let’s set your pipeline on the path to a high score.
ABM is full of mini-games! Master these five puzzles to unlock special powers. These are team games. Ready?
Valuable artifacts! Rest and listen as sage ABM veterans share the roadmaps that turned their pipelines from puddles of sadness to rushing torrents of success.
You’ve identified your buyers. They’ve spotted you. They’re not ready to bite, but they are curious and ready to explore. Is your content worth their time? If not, here’s how to fix it.
Ad platforms are a fierce battleground for digital marketers. With the right data, tools, and tactics, you can master their realms –– and even turn them into allies.
Unlock the magic of personalization so that every interaction –– with your ads, your website, and your emails –– feels tailored to your buyers.
The Final Boss Fight is with your own KPIs. To master ABM, you must set aside legacy metrics and embrace account-based measurement.
