LEVEL 4: ABM Campaign Creation & Execution
LEVEL 4: ABM Campaign Creation & Execution
Level four unlocked! After level three, you know the benefits of going account-based and what components make up a best-in-class account-based marketing (ABM) strategy. Now it’s time to learn how to build and execute an ABM campaign.
On September 25 at 8 am PT / 11 am ET / 4 pm GMT hear from the experts at Flexential and ROI·DNA on how they followed the 5-step account-based formula to execute their ABM campaign, sharing actionable examples of how they did it and the success they achieved.
In this session you’ll:
- Hear step-by-step how Flexential and ROI·DNA built and executed a best-in-class ABM campaign from start to finish
- Learn tips and tricks of ABM campaign execution
- Engage in a discussion with campaign experts during the Q&A
Ashley Hirschbek
Kim Johnston
Vice President, Revenue Marketing
Hope Waggoner
Associate Team Director, Media Strategy
Surj Gish
Kyle Dugan
Director, Digital Marketing
8 levels to beat.
tons of stuff to learn.
Level Up’s story unfolds across eight unique levels. New webinars are released monthly. Registered players are notified when new levels are live!
Buyers are out there. Can you find them before your nemesis? With the right guides and power-ups, you can! Let’s set your pipeline on the path to a high score.
Nobody wins the ABM game in single-player mode. Marketing and Sales team alignment is essential. Hear why and how to get your Sales team onboard.
ABM is full of mini-games! Master these five puzzles to unlock special powers. These are team games. Ready?
You’ve identified your buyers. They’ve spotted you. They’re not ready to bite, but they are curious and ready to explore. Is your content worth their time? If not, here’s how to fix it.
Ad platforms are a fierce battleground for digital marketers. With the right data, tools, and tactics, you can master their realms –– and even turn them into allies.
Unlock the magic of personalization so that every interaction –– with your ads, your website, and your emails –– feels tailored to your buyers.
The Final Boss Fight is with your own KPIs. To master ABM, you must set aside legacy metrics and embrace account-based measurement.
