Trying to convince a prospect to become a customer without knowing where they are in the buying journey is like putting on a blindfold, throwing a dart, and hoping it hits the bullseye.
Revenue team members are more successful if they can see where prospects are in their buying process, using marketing funnels to plot a course for successful sales.
The B2B marketing funnel represents the journey that prospects take on the way to becoming your customers. It can be broken down into a four-step process that encompasses the following stages:
Knowing the marketing funnel provides a template for revenue teams. It helps them tailor marketing and sales outreach to meet the needs and preferences of your buyers, based on where they are in the marketing funnel.
Build a relevant audience for your marketing campaign with educational messaging and content, instead of sales-oriented.
Generate interest in your products or services — and, ideally, your brand. Create and market content that shares product-specific information.
Convert prospects into customers and maintain a healthy, long-term customer relationship.
6sense helps companies understand exactly where prospects are in the buying journey, and by helping revenue teams launch campaigns at scale that reach buyers throughout the funnel.
Our AI and predictive modeling aggregate millions of data points to produce AI predictions like buying stage and account fit, in addition to:
win rate from 6sense-identified accounts
conversion rate from key accounts to sales-accepted opportunities
