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Backbase

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Backbase delivers a customer experience platform to enterprises that want to deliver a superior customer experience.

Customer Experience
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Market Share of Backbase

Current Customer(s)

161

Market Share (Est.)

0.01%

Ranking

#118

Top Competitors and Alternatives of Backbase

The top three of Backbase’s competitors in the Customer Experience category are Zendesk with 14.18%, Intercom with 12.68%, Trustpilot with 12.50% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Zendesk18041414.18%Backbase vs Zendesk
Intercom16136012.68%Backbase vs Intercom
Trustpilot15905312.50%Backbase vs Trustpilot
Adobe Marketing Cloud860006.76%Backbase vs Adobe Marketing Cloud
Qualtrics822556.46%Backbase vs Qualtrics
Adobe Experience Cloud809416.36%Backbase vs Adobe Experience Cloud
Freshworks413433.25%Backbase vs Freshworks
Adobe Commerce Cloud405833.19%Backbase vs Adobe Commerce Cloud
Smartlook317072.49%Backbase vs Smartlook
Zoho CRM316682.49%Backbase vs Zoho CRM
Qualtrics Research Core284232.23%Backbase vs Qualtrics Research Core
Pendo257562.02%Backbase vs Pendo
Pipedrive224731.77%Backbase vs Pipedrive
Podium216551.70%Backbase vs Podium
Yotpo211541.66%Backbase vs Yotpo
Campaign Monitor186001.46%Backbase vs Campaign Monitor
ClickTale161091.27%Backbase vs ClickTale
Salesforce Service Cloud158951.25%Backbase vs Salesforce Service Cloud
Smile.io137411.08%Backbase vs Smile.io
OneAll134991.06%Backbase vs OneAll
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Popular Comparisons

Top Competitors and Alternatives of Backbase

The top three of Backbase’s competitors in the Customer Experience category are Zendesk with 14.18%, Intercom with 12.68%, Trustpilot with 12.50% market share.

Backbase vs Zendesk

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Backbase vs Intercom

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Backbase vs Trustpilot

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Backbase vs Adobe Marketing Cloud

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Backbase vs Qualtrics

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Backbase vs Adobe Experience Cloud

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Backbase vs Freshworks

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Backbase vs Adobe Commerce Cloud

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Customers of Backbase

Around the world in 2026, over 161 companies have started using Backbase as Customer Experience tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Hexaware Technologies10,000+Navi MumbaiMaharashtraIndia
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Capgemini10,000+ParisIle-de-FranceFrance
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IBM10,000+ArmonkNew YorkUnited States
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Allied Irish Banks10,000+DublinLeinsterIreland
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Standard Bank Group10,000+JohannesburgGautengSouth Africa
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Virtusa10,000+SouthboroughMassachusettsUnited States
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Wipro10,000+BengaluruKarnatakaIndia
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HSBC10,000+LondonEnglandUnited Kingdom
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Accenture10,000+DublinLeinsterIreland
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KeyBank10,000+ClevelandOhioUnited States
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Backbase Customers by Products and Services

The top three products and services offering customers that use Backbase for Customer Experience are Asset Management (25), Retail Banking (25), Online Banking (25).

Customers

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Backbase Customers by Employee Size

The majority of Backbase's customers for the customer-experience category fall in the company size of 10,000+ employees (50 companies), 1,000 - 4,999 employees (35 companies), 100 - 249 employees (20 companies).

Employee Size

Backbase Customers by Geography

The top three geographies of Backbase for customer-experience are the United States with 45(41.67%), United Kingdom with 14(12.96%), India with 12(11.11%) customers respectively.

Customers

Employees of Backbase

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Also see other Products/Services by Backbase in:

Customer Experience

FAQ

Find answers to the most often asked questions by users.

Who are the top Backbase competitors?

Backbase’s Top competitors in the customer-experience category are Zendesk, Intercom, Trustpilot. You can view a full list of Backbase competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Backbase and 40,000 other technologies on the internet. You can also compare Backbase and its feature with top competitors here : Backbase vs Zendesk Backbase vs Intercom Backbase vs Trustpilot.

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What is Backbase customer distribution based on company size?

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What is Backbase market share in the customer-experience?

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What are the top countries that use Backbase?

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What are the top industries that use Backbase?

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