Backbase delivers a customer experience platform to enterprises that want to deliver a superior customer experience.
Current Customer(s)
Market Share (Est.)
Ranking
The top three of Backbase’s competitors in the Customer Experience category are Zendesk with 14.18%, Intercom with 12.68%, Trustpilot with 12.50% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Zendesk | 180414 | 14.18% | Backbase vs Zendesk |
| Intercom | 161360 | 12.68% | Backbase vs Intercom |
| Trustpilot | 159053 | 12.50% | Backbase vs Trustpilot |
| Adobe Marketing Cloud | 86000 | 6.76% | Backbase vs Adobe Marketing Cloud |
| Qualtrics | 82255 | 6.46% | Backbase vs Qualtrics |
| Adobe Experience Cloud | 80941 | 6.36% | Backbase vs Adobe Experience Cloud |
| Freshworks | 41343 | 3.25% | Backbase vs Freshworks |
| Adobe Commerce Cloud | 40583 | 3.19% | Backbase vs Adobe Commerce Cloud |
| Smartlook | 31707 | 2.49% | Backbase vs Smartlook |
| Zoho CRM | 31668 | 2.49% | Backbase vs Zoho CRM |
| Qualtrics Research Core | 28423 | 2.23% | Backbase vs Qualtrics Research Core |
| Pendo | 25756 | 2.02% | Backbase vs Pendo |
| Pipedrive | 22473 | 1.77% | Backbase vs Pipedrive |
| Podium | 21655 | 1.70% | Backbase vs Podium |
| Yotpo | 21154 | 1.66% | Backbase vs Yotpo |
| Campaign Monitor | 18600 | 1.46% | Backbase vs Campaign Monitor |
| ClickTale | 16109 | 1.27% | Backbase vs ClickTale |
| Salesforce Service Cloud | 15895 | 1.25% | Backbase vs Salesforce Service Cloud |
| Smile.io | 13741 | 1.08% | Backbase vs Smile.io |
| OneAll | 13499 | 1.06% | Backbase vs OneAll |
Popular Comparisons
The top three of Backbase’s competitors in the Customer Experience category are Zendesk with 14.18%, Intercom with 12.68%, Trustpilot with 12.50% market share.
Backbase vs Zendesk
Backbase vs Intercom
Backbase vs Trustpilot
Backbase vs Adobe Marketing Cloud
Backbase vs Qualtrics
Backbase vs Adobe Experience Cloud
Backbase vs Freshworks
Backbase vs Adobe Commerce Cloud
Around the world in 2026, over 161 companies have started using Backbase as Customer Experience tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Hexaware Technologies | 10,000+ | Navi Mumbai | Maharashtra | India | |
| Capgemini | 10,000+ | Paris | Ile-de-France | France | |
| IBM | 10,000+ | Armonk | New York | United States | |
| Allied Irish Banks | 10,000+ | Dublin | Leinster | Ireland | |
| Standard Bank Group | 10,000+ | Johannesburg | Gauteng | South Africa | |
| Virtusa | 10,000+ | Southborough | Massachusetts | United States | |
| Wipro | 10,000+ | Bengaluru | Karnataka | India | |
| HSBC | 10,000+ | London | England | United Kingdom | |
| Accenture | 10,000+ | Dublin | Leinster | Ireland | |
| KeyBank | 10,000+ | Cleveland | Ohio | United States |
The top three products and services offering customers that use Backbase for Customer Experience are Asset Management (25), Retail Banking (25), Online Banking (25).
Customers
The majority of Backbase's customers for the customer-experience category fall in the company size of 10,000+ employees (50 companies), 1,000 - 4,999 employees (35 companies), 100 - 249 employees (20 companies).
Employee Size
The top three geographies of Backbase for customer-experience are the United States with 45(41.67%), United Kingdom with 14(12.96%), India with 12(11.11%) customers respectively.
Customers
Find answers to the most often asked questions by users.
Who are the top Backbase competitors?
Backbase’s Top competitors in the customer-experience category are Zendesk, Intercom, Trustpilot. You can view a full list of Backbase competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Backbase and 40,000 other technologies on the internet. You can also compare Backbase and its feature with top competitors here : Backbase vs Zendesk Backbase vs Intercom Backbase vs Trustpilot.
What is Backbase customer distribution based on company size?
What is Backbase market share in the customer-experience?
What are the top countries that use Backbase?
What are the top industries that use Backbase?
Close deals faster by understanding your clients well. Know their technology stack, contract renewal date, top decision-makers, hiring trends, and top company news in one place.
Get a demo