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Sales Force Automation

Q: How many companies use Sales Force Automation software these days?

Around the world in 2025, over 263,592 companies are currently using one or more Sales Force Automation software. Out of these, there are 205,129 companies using Sales Force Automation tools that are originally from the United States.

Q: Which company has the most significant market share in the Sales Force Automation software space?

The top few companies that have the most significant market share in the Sales Force Automation space are Salesforce CRM with 30.29% of market share, ActiveCampaign with 14.54% of market share, Pardot with 7.97% of market share. Check for other Sales Force Automation technologies market share here.

Q: What are the top industries that usually use Sales Force Automation softwares?

The top industries that use Sales Force Automation software are Marketing (6,352), Digital Marketing (5,152), Consulting (4,685).

Gain market share and customer base information about the top Sales Force Automation software. Check out our list of Sales Force Automation Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

147

Technologies Tracked

385939

Companies Tracked

Categories related to Sales Force Automation

CRM Platforms

Sales Management

Lead Capture

Sales Enablement

Lead Management

Top 5 Sales Force Automation technologies in 2025

Over 385939 companies are using Sales Force Automation tools. Salesforce CRM with 30.29% market share (116883 customers), ActiveCampaign with 14.54% market share (56106 customers), Pardot with 7.97% market share (30752 customers).

Technology

Market Share (Est.)

Customers

Salesforce CRM

30.29%

116883

ActiveCampaign

14.54%

56106

Pardot

7.97%

30752

Leadfeeder

7.53%

29060

Marketo

6.82%

26337

Others

32.86%

126801

Sales Force Automation Customers by Employee Size

The majority of Sales Force Automation category falls in the company size of 20 - 49 employees (93453 companies), 0 - 9 employees (78280 companies), 100 - 249 employees (67776 companies).

Employee Size

Sales Force Automation Customers by Geography

Companies using Sales Force Automation technology software are majorly from the United States with 205129 (63.64%), United Kingdom with 28664 (8.89%), Canada with 16046 (4.98%) customers respectively.

Customers

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Sales Force Automation Customers by Industry

Top industries that use Sales Force Automation for Marketing (6352), Digital Marketing (5152), Consulting (4685).

Customers

Market Share for Top Sales Force Automation Technologies

Analyze the market share of popular Sales Force Automation technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Salesforce CRM	116883	30.29
2	ActiveCampaign	56106	14.54
3	Pardot	30752	7.97
4	Leadfeeder	29060	7.53
5	Marketo	26337	6.82
6	QuickBase	22287	5.77
7	NetSuite	19603	5.08
8	Pipedrive	15117	3.92
9	Infusionsoft	13399	3.47
10	Salesforce Sales Cloud	4789	1.24
11	Salesforce App Exchange	4683	1.21
12	SalesLoft	4659	1.21
13	Verloop	3474	0.90
14	Lattice	3455	0.90
15	SugarCRM	3406	0.88
16	Five9	2857	0.74
17	ONTRAPORT	2787	0.72
18	Sage CRM	2484	0.64
19	LeadDyno	1433	0.37
20	Zendesk Sell	1276	0.33
21	Nimble	1250	0.32
22	Handshake	1049	0.27
23	Implisit	1039	0.27
24	Scribe	1026	0.27
25	Insightly	941	0.24
26	HubSpot Sales Hub	777	0.20
27	Hatchbuck	747	0.19
28	Outreach	684	0.18
29	Oracle Service Cloud	659	0.17
30	Upsales CRM	628	0.16
31	Propertybase	628	0.16
32	Velocify	572	0.15
33	Copper CRM	552	0.14
34	DiscoverOrg	552	0.14
35	Onsight	537	0.14
36	XANT (Formerly InsideSales)	507	0.13
37	Clari	498	0.13
38	PandaDoc	456	0.12
39	Cirrus Insight	445	0.12
40	Sellsy CRM	430	0.11
41	SalesforceIQ	420	0.11
42	ClearSlide	375	0.10
43	LeadLovers	366	0.09
44	TrackerRMS	360	0.09
45	Talisma	329	0.09
46	Oracle Sales Force Automation	320	0.08
47	Consensus	314	0.08
48	bpm'online sales	295	0.08
49	Maximizer CRM	289	0.07
50	Tracks	273	0.07
51	Spiro	270	0.07
52	Klenty	230	0.06
53	SAP C4C Sales	229	0.06
54	Apttus CPQ	214	0.06
55	Reply	132	0.03
56	Tenfold	131	0.03
57	Bizom	124	0.03
58	Conversica	122	0.03
59	Close.io	112	0.03
60	VanillaSoft	111	0.03
61	Datanyze	108	0.03
62	Pepperi	104	0.03
63	webCRM	104	0.03
64	OnePageCRM	99	0.03
65	sales-i	86	0.02
66	PipelineDeals	77	0.02
67	Interaction Portal	77	0.02
68	PROS Smart CPQ	70	0.02
69	Affinity	68	0.02
70	Altify	63	0.02
71	Accent Accelerate	59	0.02
72	Membrain	59	0.02
73	Experlogix CPQ	58	0.02
74	FullContact	54	0.01
75	Spinify	50	0.01
76	InfoFlo	42	0.01
77	Pipeliner CRM	41	0.01
78	Orca	39	0.01
79	Platformax	38	0.01
80	LeadMaster	37	0.01
81	LeadSimple	34	0.01
82	Ebsta	32	0.01
83	WebMerge	32	0.01
84	SalesSeek	31	0.01
85	SalesNexus	30	0.01
86	Predictable Revenue (formerly Carb.io)	28	0.01
87	eSpatial	25	0.01
88	Radius	23	0.01
89	Mothernode CRM	21	0.01
90	ForceManager	20	0.01
91	Ecquire	20	0.01
92	CompanyHub CRM	19	0.00
93	RepZio	18	0.00
94	Less Annoying CRM	18	0.00
95	Vymo	18	0.00
96	Pobuca Sales	17	0.00
97	IKO System	17	0.00
98	Lynkos	16	0.00
99	Repsly Mobile CRM	15	0.00
100	Salesforce Essentials	15	0.00
101	Colabo	15	0.00
102	OptifiNow Sales Process Automation	14	0.00
103	Convoso	14	0.00
104	Course Sales	14	0.00
105	GleanView	13	0.00
106	hubsell	13	0.00
107	Growlabs	13	0.00
108	MailLift	13	0.00
109	RW3 Technologies	12	0.00
110	Soffront CRM	11	0.00
111	CrazyCall	10	0.00
112	Inforama	10	0.00
113	Apptivo CRM	9	0.00
114	Infer	9	0.00
115	Datananas	8	0.00
116	SFVision	8	0.00
117	Klpz	8	0.00
118	LiveHive	7	0.00
119	Direct Mail Manager	7	0.00
120	PRX CLOUD	7	0.00
121	Pursuit Pro	7	0.00
122	Zurmo CRM	6	0.00
123	SalesOptimize	6	0.00
124	KinetiCast	6	0.00
125	Odyssee Sales	5	0.00
126	C2CRM	5	0.00
127	Spiderbook	5	0.00
128	salesboom	5	0.00
129	Sales Simplicity	5	0.00
130	Evercontact	4	0.00
131	Aggregatur	4	0.00
132	Sofon Guided Selling	4	0.00
133	DemandFarm	4	0.00
134	Nirvaha Commissions	3	0.00
135	Leadiro	3	0.00
136	Komiko	3	0.00
137	Sendbloom	3	0.00
138	Woodpecker	3	0.00
139	Pattern	3	0.00
140	Autoklose	3	0.00
141	Smart Sell	3	0.00
142	Mogo CRM	2	0.00
143	ConvergeHub	2	0.00
144	BigContacts	2	0.00
145	Sales Mantra	2	0.00
146	SmartFunnel	2	0.00
147	Morpheus Commerce	2	0.00