Pardot is a automate sales & marketing activities - nurture leads, assign leads, qualify leads, track prospect activity, & set up alerts & reports.
Current Customer(s)
Market Share (Est.)
Ranking
The top three of Pardot’s competitors in the Sales Force Automation category are Salesforce CRM with 32.61%, ActiveCampaign with 9.83%, NetSuite with 7.88% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Salesforce CRM | 177923 | 32.61% | Pardot vs Salesforce CRM |
| ActiveCampaign | 53603 | 9.83% | Pardot vs ActiveCampaign |
| NetSuite | 42993 | 7.88% | Pardot vs NetSuite |
| QuickBase | 34452 | 6.32% | Pardot vs QuickBase |
| Marketo | 33183 | 6.08% | Pardot vs Marketo |
| Leadfeeder | 28495 | 5.22% | Pardot vs Leadfeeder |
| Pipedrive | 22473 | 4.12% | Pardot vs Pipedrive |
| Salesforce Sales Cloud | 12581 | 2.31% | Pardot vs Salesforce Sales Cloud |
| Infusionsoft | 12215 | 2.24% | Pardot vs Infusionsoft |
| Outreach | 8418 | 1.54% | Pardot vs Outreach |
| Verloop | 7411 | 1.36% | Pardot vs Verloop |
| Sage CRM | 7081 | 1.30% | Pardot vs Sage CRM |
| SalesLoft | 6909 | 1.27% | Pardot vs SalesLoft |
| SugarCRM | 6872 | 1.26% | Pardot vs SugarCRM |
| Salesforce App Exchange | 5997 | 1.10% | Pardot vs Salesforce App Exchange |
| Lattice | 5738 | 1.05% | Pardot vs Lattice |
| Five9 | 4952 | 0.91% | Pardot vs Five9 |
| ONTRAPORT | 2648 | 0.49% | Pardot vs ONTRAPORT |
| HubSpot Sales Hub | 2387 | 0.44% | Pardot vs HubSpot Sales Hub |
| Oracle Service Cloud | 2028 | 0.37% | Pardot vs Oracle Service Cloud |
Popular Comparisons
The top three of Pardot’s competitors in the Sales Force Automation category are Salesforce CRM with 32.61%, ActiveCampaign with 9.83%, NetSuite with 7.88% market share.
Pardot vs Salesforce CRM
Pardot vs ActiveCampaign
Pardot vs NetSuite
Pardot vs QuickBase
Pardot vs Marketo
Pardot vs Leadfeeder
Pardot vs Pipedrive
Pardot vs Salesforce Sales Cloud
Around the world in 2026, over 33645 companies have started using Pardot as Sales Force Automation tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Insight | 10,000+ | Chandler | Arizona | United States | |
| AGCO Corporation | 10,000+ | Duluth | Georgia | United States | |
| The Access Group | 10,000+ | Loughborough | England | United Kingdom | |
| OCS | 10,000+ | London | England | United Kingdom | |
| Keyence | 10,000+ | Itasca | Illinois | United States | |
| Toronto Metropolitan University | 10,000+ | Toronto | Ontario | Canada | |
| Reply | 10,000+ | Turin | Piedmont | Italy | |
| AXA | 10,000+ | Paris | Ile-de-France | France | |
| La Poste | 10,000+ | Paris | Ile-de-France | France | |
| JBT MAREL Corp | 10,000+ | Gardabaer | Capital Region | Iceland |
The top three products and services offering customers that use Pardot for Sales Force Automation are Digital Marketing (540), Marketing (531), Saas (450).
Customers
The majority of Pardot's customers for the sales-force-automation category fall in the company size of 100 - 249 employees (8556 companies), 20 - 49 employees (8022 companies), 0 - 9 employees (4649 companies).
Employee Size
The top three geographies of Pardot for sales-force-automation are the United States with 19667(65.79%), United Kingdom with 2396(8.01%), Japan with 1812(6.06%) customers respectively.
Customers
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the sales-force-automation category are Salesforce CRM, ActiveCampaign, NetSuite. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs ActiveCampaign Pardot vs NetSuite.
What is Pardot customer distribution based on company size?
What is Pardot market share in the sales-force-automation?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
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