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Pardot

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Pardot is a automate sales & marketing activities - nurture leads, assign leads, qualify leads, track prospect activity, & set up alerts & reports.

Sales Force Automation
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Market Share of Pardot

Current Customer(s)

34155

Market Share (Est.)

6.26%

Ranking

#5

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Sales Force Automation category are Salesforce CRM with 32.61%, ActiveCampaign with 9.83%, NetSuite with 7.88% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Salesforce CRM17792332.61%Pardot vs Salesforce CRM
ActiveCampaign536039.83%Pardot vs ActiveCampaign
NetSuite429937.88%Pardot vs NetSuite
QuickBase344526.32%Pardot vs QuickBase
Marketo331836.08%Pardot vs Marketo
Leadfeeder284955.22%Pardot vs Leadfeeder
Pipedrive224734.12%Pardot vs Pipedrive
Salesforce Sales Cloud125812.31%Pardot vs Salesforce Sales Cloud
Infusionsoft122152.24%Pardot vs Infusionsoft
Outreach84181.54%Pardot vs Outreach
Verloop74111.36%Pardot vs Verloop
Sage CRM70811.30%Pardot vs Sage CRM
SalesLoft69091.27%Pardot vs SalesLoft
SugarCRM68721.26%Pardot vs SugarCRM
Salesforce App Exchange59971.10%Pardot vs Salesforce App Exchange
Lattice57381.05%Pardot vs Lattice
Five949520.91%Pardot vs Five9
ONTRAPORT26480.49%Pardot vs ONTRAPORT
HubSpot Sales Hub23870.44%Pardot vs HubSpot Sales Hub
Oracle Service Cloud20280.37%Pardot vs Oracle Service Cloud
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Popular Comparisons

Top Competitors and Alternatives of Pardot

The top three of Pardot’s competitors in the Sales Force Automation category are Salesforce CRM with 32.61%, ActiveCampaign with 9.83%, NetSuite with 7.88% market share.

Pardot vs Salesforce CRM

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Pardot vs ActiveCampaign

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Pardot vs NetSuite

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Pardot vs QuickBase

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Pardot vs Marketo

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Pardot vs Leadfeeder

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Pardot vs Pipedrive

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Pardot vs Salesforce Sales Cloud

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Customers of Pardot

Around the world in 2026, over 33645 companies have started using Pardot as Sales Force Automation tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Insight10,000+ChandlerArizonaUnited States
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AGCO Corporation10,000+DuluthGeorgiaUnited States
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The Access Group10,000+LoughboroughEnglandUnited Kingdom
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OCS10,000+LondonEnglandUnited Kingdom
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Keyence10,000+ItascaIllinoisUnited States
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Toronto Metropolitan University10,000+TorontoOntarioCanada
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Reply10,000+TurinPiedmontItaly
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AXA10,000+ParisIle-de-FranceFrance
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La Poste10,000+ParisIle-de-FranceFrance
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JBT MAREL Corp10,000+GardabaerCapital RegionIceland
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Pardot Customers by Products and Services

The top three products and services offering customers that use Pardot for Sales Force Automation are Digital Marketing (540), Marketing (531), Saas (450).

Customers

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Pardot Customers by Employee Size

The majority of Pardot's customers for the sales-force-automation category fall in the company size of 100 - 249 employees (8556 companies), 20 - 49 employees (8022 companies), 0 - 9 employees (4649 companies).

Employee Size

Pardot Customers by Geography

The top three geographies of Pardot for sales-force-automation are the United States with 19667(65.79%), United Kingdom with 2396(8.01%), Japan with 1812(6.06%) customers respectively.

Customers

Employees of Pardot

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Also see other Products/Services by Pardot in:

Lead Management
Marketing Analytics
Lead Generation
Predictive Lead Scoring
Campaign Management

FAQ

Find answers to the most often asked questions by users.

Who are the top Pardot competitors?

Pardot’s Top competitors in the sales-force-automation category are Salesforce CRM, ActiveCampaign, NetSuite. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs ActiveCampaign Pardot vs NetSuite.

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What is Pardot customer distribution based on company size?

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What is Pardot market share in the sales-force-automation?

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What are the top countries that use Pardot?

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What are the top industries that use Pardot?

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