Question 1

What are the different markets in which
        ActiveCampaign and
        Pardot compete against each other?

Accepted Answer

ActiveCampaign and
        Pardot compete against each other in
        the Campaign Management, Marketing Automation Platforms, Online Marketing, Sales Force Automation, Contact Management.

Question 2

How does the market share of
        ActiveCampaign
        and Pardot compare in the
        Sales Force Automation market?

Accepted Answer

In the Sales Force Automation market,
        ActiveCampaign has a
        14.67%
        market share in comparison to
        Pardot’s
        8.21%.
        Since it has a better market share coverage,
        ActiveCampaign holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Sales Force Automation category, while
        Pardot holds the
        3rd spot.

Question 3

How many customers are acquired by
        ActiveCampaign and
        Pardot in the
        Sales Force Automation segment?

Accepted Answer

ActiveCampaign has
        56,587 customers and
        Pardot has
        31,644 customers in the
        Sales Force Automation
        segment. ActiveCampaign has
        24943 more customers than
        Pardot in this category.

Question 4

What are the countries in which
        ActiveCampaign and
        Pardot has more customers?

Accepted Answer

ActiveCampaign has more customers in United States, Netherlands and Australia.
Pardot has more customers in United States, United Kingdom and Japan.

ActiveCampaign Vs Pardot : In-Depth Comparison

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Comparing the customer bases of ActiveCampaign and Pardot

Comparing the market share of ActiveCampaign and Pardot

Compare ActiveCampaign vs Pardot customers by geography

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