Marketo
Marketo provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nu...Read more
Market Share of Marketo
Current Customer(s)
23415
Market Share (Est.)
6.21%
Ranking
#5
Top Competitors and Alternatives of Marketo
The top three of Marketo’s competitors in the Sales Force Automation category are Salesforce CRM with 30.62%, ActiveCampaign with 14.79%, Pardot with 7.77% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Salesforce CRM | 115533 | 30.62% | Marketo vs Salesforce CRM |
| ActiveCampaign | 55797 | 14.79% | Marketo vs ActiveCampaign |
| Pardot | 29299 | 7.77% | Marketo vs Pardot |
| Leadfeeder | 27749 | 7.35% | Marketo vs Leadfeeder |
| QuickBase | 22257 | 5.90% | Marketo vs QuickBase |
| NetSuite | 19132 | 5.07% | Marketo vs NetSuite |
| Pipedrive | 14828 | 3.93% | Marketo vs Pipedrive |
| Infusionsoft | 13377 | 3.55% | Marketo vs Infusionsoft |
| Salesforce Sales Cloud | 4747 | 1.26% | Marketo vs Salesforce Sales Cloud |
| Salesforce App Exchange | 4733 | 1.25% | Marketo vs Salesforce App Exchange |
| SalesLoft | 4481 | 1.19% | Marketo vs SalesLoft |
| Verloop | 3456 | 0.92% | Marketo vs Verloop |
| SugarCRM | 3362 | 0.89% | Marketo vs SugarCRM |
| Lattice | 3291 | 0.87% | Marketo vs Lattice |
| Five9 | 2793 | 0.74% | Marketo vs Five9 |
| ONTRAPORT | 2778 | 0.74% | Marketo vs ONTRAPORT |
| Sage CRM | 2481 | 0.66% | Marketo vs Sage CRM |
| Zendesk Sell | 1547 | 0.41% | Marketo vs Zendesk Sell |
| LeadDyno | 1441 | 0.38% | Marketo vs LeadDyno |
| Nimble | 1233 | 0.33% | Marketo vs Nimble |
Popular Comparisons
Top Competitors and Alternatives of Marketo
The top three of Marketo’s competitors in the Sales Force Automation category are Salesforce CRM with 30.62%, ActiveCampaign with 14.79%, Pardot with 7.77% market share.
Marketo vs Salesforce CRM
Marketo vs ActiveCampaign
Marketo vs Pardot
Marketo vs Leadfeeder
Marketo vs QuickBase
Marketo vs NetSuite
Marketo vs Pipedrive
Marketo vs Infusionsoft
Customers of Marketo
Around the world in 2025, over 23415 companies have started using Marketo as Sales Force Automation tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Grant Thornton | 10,000+ | London | England | United Kingdom |     |
| ZS | 10,000+ | Evanston | Illinois | United States | |
| Bain & Company | 10,000+ | Boston | Massachusetts | United States | |
| Allied Universal | 10,000+ | Santa Ana | California | United States | |
| Atlas Copco | 10,000+ | Stockholm | Stockholm | Sweden | |
| Harbor Freight Tools | 10,000+ | Camarillo | California | United States | |
| Textron Aviation | 10,000+ | Wichita | Kansas | United States | |
| Kiewit Corporation | 10,000+ | Omaha | Nebraska | United States | |
| Synopsys | 10,000+ | Mountain View | California | United States | |
| Wolters Kluwer | 10,000+ | Alphen aan den Rijn | South Holland | Netherlands | |
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Marketo Customers by Products and Services
The top three products and services offering customers that use Marketo for Sales Force Automation are Marketing (448), Digital Marketing (418), Saas (405).
Customers
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Marketo Customers by Employee Size
The majority of Marketo's customers for the sales-force-automation category fall in the company size of 100 - 249 employees (4683 companies), 20 - 49 employees (4502 companies), 0 - 9 employees (3236 companies).
Employee Size
Marketo Customers by Geography
The top three geographies of Marketo for sales-force-automation are the United States with 14589(70.73%), United Kingdom with 1431(6.94%), Canada with 932(4.52%) customers respectively.
Customers
Employees of Marketo
Also see other Products/Services by Marketo in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Marketo competitors?
Marketo’s Top competitors in the sales-force-automation category are Salesforce CRM, ActiveCampaign, Pardot. You can view a full list of Marketo competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Marketo and 40,000 other technologies on the internet. You can also compare Marketo and its feature with top competitors here : Marketo vs Salesforce CRM Marketo vs ActiveCampaign Marketo vs Pardot.
What is Marketo customer distribution based on company size?
What is Marketo market share in the sales-force-automation?
What are the top countries that use Marketo?
What are the top industries that use Marketo?
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