Explore Key Metrics From the 2025 Buyer Experience Study
Explore a selection of the core metrics from the 2025 B2B Buyer Experience Study. Use the filters to view how key buyer-journey measures vary across solution types, capabilities, regions, and organization size.
Please keep in mind that multiple filters can limit the number of respondents displayed. As the sample decreases, the metrics may become less stable, so use caution when interpreting highly segmented cuts.
Below are overall global averages for comparison.
Read On: Explore the Full Collection of Reports From the 2025 Buyer Experience Study
- 2025 Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys
- “AI Inside” Is Catalyzing an Earlier Point of First Contact (POFC) for B2B Buyers and Sellers
- In It (Multiple Times) To Win It: Prior Evaluations Precede Most B2B Wins
- How Buyer Experience Offsets LLM-Induced Traffic Loss
- B2B Buyers Are Even Less of a Blank Slate Than We Thought
- Meet the B2B Buying Group: Who’s at the Table and What They Do
- Getting to Yes: Why Vendors Win & How Buying Groups Agree
- B2B Buying Under Economic Pressure in 2025
